Cover story
PUBLIC SWITCHES ON TO POWAKADDY FREEWAY DIGITAL
Pro-Shop Europe takes an in-depth look at how the latest iteration of the world-famous and best-selling Freeway franchise has seen PowaKaddy sprint out of the blocks in 2012
I
t will come as no surprise to hear that the mood is buoyant within the confines of PowaKaddy’s headquarters in Kent.
Following intensive research and testing, the number one name in electric trolley design, functionality and performance is predicting a major year after the recent launch of its latest adaptation of the world famous Freeway franchise, the world’s best ever selling electric trolley. The re-mastered Freeway Digital has been richly
praised by retailers and golf professionals across Europe
during a highly-successful sell-in period. This in turn has led to record
the famous Freeway marque. Following successful pre-launch
testing, sales and marketing director, Simon Homer is confident the brand’s
latest innovation will be a huge hit with golfers of all ages
and abilities: “We got a very clear picture of what the next
orders for a powered trolley that effortlessly fuses elegant styling with easy-
to-use functionality along with robust and reliable performance; true to the heritage of
Freeway product needed to be from our comprehensive consumer testing. We are convinced that the combination of no-nonsense functionality, quality and value from a premium brand is exactly what the golf consumer is looking for in 2012”. This certainly seems to be the case with trade partners praising the product and reports of very brisk sell-through after the Freeway Digital first hit the shelves just a few weeks ago.
Homer goes on to explain the philosophy
Above: PK Freeway Digital offers best in class performance
behind the market leading brand’s strategy in 2012: “The Freeway Digital will be the lynchpin of our 2012 product line-up, flanked at the premium end by the PK Sport and at the value end by the regular Freeway.
Below: Feature packed cart bag range from the market leader
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Pro Shop Europe April 2012
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