Company news


HowDidiDo reports 14% growth


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ClubstoHire agrees deal with ArgusCar Hire.com


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yder Cup star Paul McGinley’s golf club hire


operation, ClubstoHire.com has agreed an affiliate deal with ArgusCarHire.com, the car rental website. Anybody booking car hire


through ArgusCarHire.com for the destinations operated by ClubstoHire.com will now be offered the opportunity to book golf clubs. McGinley’s fellow


ClubstoHire director, Tony Judge, said: “The booking engine technology behind ArgusCarHire.com is not just for car-rental businesses; it’s an ancillary revenue stream for the entire travel industry and it affords us an outstanding opportunity to expand our existing customer base. “What’s more, Argus Car


Hire’s multi-national footprint will enable it to work with us wherever we expand to and we plan on opening several more stores in 2012 alone.” Dublin-based ArgusCarHire.


com connects customers with more than 550 car rental brands at 30,000 locations in 171 different countries, using booking engine technology developed by CarTrawler. ClubstoHire’s impending


launch in Lisbon and the Isle of Man will take the number of outlets up to nine.


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West Region Assistants of the Year Lee Marshall of Thornbury Golf Centre (left) and Mark Searle (right) of High Post Golf Club receive their awards from TGI Golf partner, Stuart Disney (Padbrook Park)


olfing community, HowDidiDo, has reported growth of more than


14% on its website during 2011. Figures released by HowDidiDo


show the continuing evolution of a social network-style group which has more than 300,000 members and a database of handicaps, results and scores of in excess of 1,300,000 men and women. There were more than 60


million page views during 2011, peaking at 8.1 million in July, up from 52.8 million the previous year. It also showed a total of 2.7


million unique visits, an increase of 17.14% from the 2011 total. HowDidiDo’s MD, Barry Dyett,


said: “We are constantly evolving organically and adding new benefits for our membership. Last year we introduced the HowDidiDo order of merit. “That exceeded all our


expectations with more than 11,000 golfers signing up. This year’s competition has garnered Titleist as a title sponsor and will run for a longer period, so we expect it to be an even greater success,” continued Dyett. “We are already seeing


continued growth in 2012 with an increase of more than 29% on our unique visits for January alone.” Nearly 2,000 golf clubs are


reported to use the HowDidiDo site. The service is free and welcomes new members daily.


TGI Golf Partnership honours top trainee pros


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he TGI Golf Partnership, the golf retail services group


owned by PGA professionals, has honoured the next generation of golf professionals. Twenty-one assistant


professionals from across the UK and Ireland have been rewarded for their hard work through the PGA’s three-year foundation degree course, each receiving a cash bonus from the


TGI Golf Partnership. Over the last five years


the TGI Golf Partnership has awarded £35,000 to aspiring PGA professionals through the awards Eddie Reid, TGI Golf


Partnership’s MD, said: “The TGI Golf Partnership is happy to give them a helping hand and drive their success both now and in the future.”


Bushnell


partners up with LET


in golf rangefinders, sports optics and outdoor accessories, has announced a partnership agreement with the Ladies European Tour (LET) to be LET’s official rangefinder for 2012, 2013 and 2014. As official supplier to LET, Bushnell Outdoor Products will present products and communicate at selected LET events. Under the terms of the partnership agreement, Bushnell Outdoor Products will also provide LET with laser rangefinders. In return LET will,


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among other things, provide Bushnell with communication material (pictures, logos, etc) for Bushnell’s external communication. Guilhem Pezet, global


sport marketing manager at Bushnell, said: “Following the success of our 2011 Solheim Cup partnership, Bushnell is thrilled to continue supporting the Ladies European Tour and to help Women Golf Pros in their game and tournament preparation. We are confident that our excellent relations with the LET will be further strengthened by this partnership and that the expertise of golf pros will benefit Bushnell’s product development in the future.” Alexandra Armas, LET’s


executive director added: “The Ladies European Tour staff and players will benefit greatly from using Bushnell laser rangefinders.”


Pro Shop Europe April 2012


ushnell Outdoor Products, specialists


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