NEWS
“UK families jumped on board the Wii very quickly and are looking for a new one.” MCVtalks to Nintendo about the potential of Wii U p18
Gamescom ties with trade duo MCV and Develop lounge area confirmed for Cologne Special issues to be on show floor
THE WORLD’S largest games show in Cologne has agreed a wide-ranging partnership with MCV and Develop.
Included in the alliance is a dedicated lounge area, which will be available to use for free by readers of the Intent Media
publications and websites. Special editions of both print editions will also be
This year’s Gamescom will reach more international companies than ever.
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produced for Gamescom, with extra circulation via a series of high traffic areas. The latest Gamescom event will begin in Cologne on Wednesday, August 15th and run until Sunday,
by James Batchelor
ACTIVISION has kicked off super- powered
promotions for The Amazing Spider-Man.
The game swings into stores on June 29th – five days before the film arrives on July 3rd. And cinemas will be central to the campaign. Trailers for the game will run before all screenings of the movie, reaching an estimated 2.5m people. There will also be large
6 June 22nd 2012
In Brief
ACTIVISION: The Call of Duty publisher is setting up a new smartphone games label for third-parties with advertising and analytics firm Flurry. It will let new partners keep their IP.
GAME: The retailer has confirmed to MCVthat a small number of additional UK store closures are likely to be announced in the near future. In addition, it seems likely that some brand new stores will also be opening their doors – sometimes in the same town.
August 19th. The first day is business-only. This year’s partner nation is Korea, demonstrating the significant international strength of the show. “MCVand Develophave always supported us on our journey to becoming the largest trade show in the world and the most important for the European market,” said Gamescom’s Franko Fischer.
“Both our show and its media partners have big
Amazing campaign gets Spidey back in full swing
posters in cinema foyers throughout the UK. Print ads are running in various magazines, targeting Spider- Man fans and gamers.
Activision is also running a Facebook and
Twitter campaign,
keeping potential buyers up to date
with the latest Spidey news. Retailers can deck out their stores for The Amazing Spider-Man’s launch with a range of POS materials. Activision: 020 3060 1000
stories and boast the best business contacts in Europe and beyond – we are delighted to tie again with MCVand Develop.” This year’s Gamescom includes new features such as more exhibition space (140,000 square metres, up 15 per cent since last year), new topics such as mobile gaming and lead exhibitors such as Ubisoft, Electronic Arts, Take-Two and Sony to reach even more international companies than
ever. 2012’s partner country Korea will offer new business models and learnings to everyone in the industry. “MCVand Developare hugely proud to be working so closely with this show again. It really is a fantastic event. Our focus is on the business days in halls four and five, which is well worth a visit, but Gamescom also opens the door to a huge European consumer audience,” said publisher Stuart Dinsey.
Sony’s third-party Access by James Batchelor
SCE UK wants to get more publishers and developers directly involved in PlayStation Access. Sony launched the community initiative last year, keeping consumers informed via Facebook, Twitter and YouTube. Access has also held special events, and even sent a contest winner to E3. “We know that our community want offers, discounts and ‘money can’t buy’ gaming stuff from the developers, publishers and retailers that PlayStation is connected to,” community
manager Michael Shillingford told MCV. “Our next step is to get those companies interacting directly with our community through our channels, giving fans the things they want and promote PlayStation products at the same time.” Sony: 020 7859 5000
TESCO: The supermarket has acquired a 91 per cent stake in Milton Keynes-based streaming music service We7. Music Week reports that Tesco plans to buy the remainder of the company’s shares in the coming weeks.
2K GAMES: A BBFC listing claims that BioShock Ultimate Rapture Editionis getting a UK release. The pack will include BioShock, BioShock 2, and all of the latter’s DLC.
MICROSOFT: The platform holder has decided not to attend Tokyo Games Show and Gamescom, stating they will instead focus on smaller, localised events.
SEGA: Anarchy Reigns has once again been delayed, this time to Q1 2013.
CHECK OUT THIS WEEK’S VIDEOS
Halo 4
New Super Mario Bros U Spec Ops: The Line
www.mcvuk.com
Videos are available within the iPad Edition of MCVon iTunes and the browser-based Digital Edition, which can be accessed at
MCVUK.com
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