2011 ended up with a flat year- on-year revenue performance. So in headline terms the market is OK– despite some
recessionary issues, some interesting dynamics and challenging issues within it. The console hardware market is performing well. It was up substantially in in 2011 in terms of value. All formats did well, with the three PlayStation formats leading the way. The older consoles, PS2 and PSP, are still very strong with some very high unit numbers achieved. PS2 was in fact the best-selling console device in 2011.
PS3 and Xbox 360 hold one half of the value of the software market and both are seeing good
BT Games, C.N.A., Kalahari, Look N Listen, Makro, Musica, Pick N Pay, Takelot, Toys R Us
DISTRIBUTORS: Apex Interactive, Core Gaming Systems, Megarom, Nu Metro Interactive, Prima Interactiver, Sterkinekor Entertainment
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year-on-year growth. Reflecting the high console sales mentioned above, PS2 and PSP refuse to die and have about one third of all software unit sales between them. However, the older software sectors, PS2, Wii and PC are all showing year-on-year declines in revenue, whilst the newer formats – particularly PS3 and Xbox 360 – are showing good growth. There is still a high amount of catalogue business in the older formats however, and managing the business transition from one to the other is key, especially on PS2 (and PSP) as the number of new releases start to dry up. There also seems to be a major shift from new release sales to catalogue sales. Catalogue sales now represent up to two thirds value across all categories. Chris Stanton-Jones is the head of emerging market specialist Catapult Business Solutions www.catapultbusiness.co.uk