FEATURE PHILADELPHIA, ATLANTIC CITY & VALLEY FORGE
Top Selling Tips...
• Great Hotels… “In Philadelphia check out the Palomar, a very chic, modern Kimpton Hotel with an enviable location in the heart of the city, and in Atlantic City, the Borgata Hotel Casino &Spa”
CAROLINE DONALDSON Longhaul Development Manager Barrhead Travel, Glasgow
• Down on the waterfront... “The Pier Shops at Caesars in Atlantic City features an open deck over the water and free hourly’dancing fountains”
JEFFREY VASSER President of the Atlantic City Convention & Visitors Authority
“Check out the relaunched
TaxFreePhilly.com shopping site. It includes interactive maps and helpful hints from experts”
GREG EVANS, PHILADELPHIA CONVENTION & VISITORS BUREAU
own, it’s viewed as a great add-on for history lovers and keen shoppers, being so close to both the King of Prussia Mall, America’s largest retail shopping complex, and the bargain-rich Philadelphia Premium Outlets. An hour’s drive in the other
direction, Atlantic City remains mostly untried and unknown in the transatlantic tourist market although it was, in fact, settled in 1783, is considered to be America’s oldest seaside resort and was for decades the home of the annual Miss America competition, which has long since moved elsewhere to relative obscurity. Now the famous 1870 Boardwalk
is lined with shops, restaurants, seaside attractions and casinos hosting
everything from boxing matches, rodeos and circuses to live shows featuring such superstars as Lady Gaga, Justin Bieber and Michael Bublé. Its appeal is enhanced as the setting
for the popular and critically acclaimed TV drama Boardwalk Empire, based upon the city’s colourful lifestyle during the lawless 1920s Prohibition era.. In addition, a new $2.4 billion waterfront attraction, the Revel Resort, will hold a grand opening on May 25. Claiming to be the largest lifestyle resort on the East Coast, it will include 1,800 hotel rooms, a shopping plaza, a large casino, a luxury spa, three event/showroom spaces, multiple swimming pools and more than a dozen restaurants. Meanwhile,
the landmark Golden Nugget casino hotel has been refurbished and Caesars, another landmark resort, has been awarded the coveted four- diamond rating by the Automobile Association of America. With its 11 resort casinos
and other attractions – plus its long, sandy beach – Atlantic City is definitely a viable match for a two-centre with Philly.
Tourism Talk
GREG EVANS UK Account Director Philadelphia
Convention & Visitors Bureau “Philadelphia provides a
www.sellinglonghaul.com • April 2012 41
• Take a bite... “In Philly try Alma de Cuba, a modern Cuban restaurant/bar for its vibe and atmosphere; in AC, the Bobby Flay steakhouse in the Borgata or The Quarter in Tropicana where you can find CubaLibre and Red Square”
CAROLINE DONALDSON Longhaul Development Manager Barrhead Travel, Glasgow
• Sell Philadelphia’s unique historic sites... “Everyone must explore the ‘birthplace of independence’ landmarks – the Betsy, Ross House, the Liberty Bell, Independence Hall and more – and you should take a Duck Tour to see the city from both land and water”
RUBY BRIGGS Managing Director, North America Travel Service & Key to America
ANDREA GOLUD, WEAVER PHOTOS
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