FEATURE FLORIDA
FLORIDA
Top Selling Tips... • Get the timing right… “May and October offer great temperatures and low humidity, while summer is the low season with many hotels offering value extras such as free nights”
Ruby bRiGGs Managing Director North America Travel service
• Join the party… “universal is celebrating 100 years so the many special events in the park makes this a good year to include it in holiday schedules”
VeRiTy Rice usA Product Manager, Hayes & Jarvis
• Help them to unwind… “After the bustle of Orlando, st. Petersburg/clearwater is the ideal twin-centre destination for families with 35 miles of award-winning, white- sand beaches”
VeNessA AlexANDeR Director of the uK, ireland and scandinavia for st. Petersburg/ clearwater
Florida’s tourism product, the commitment of our hospitality industry employees, and the creative and strategic marketing being implemented by Visit Florida and our partners. Tourism remains the state’s number one industry and we’re working to ensure we become the number one travel destination in the world.”
ZOE WARD-WARING, UK and Ireland representative Visit Orlando
“The level of enquiries so far this year
is encouraging. Demand is there from both first-time and repeat UK holidaymakers to Orlando with new attractions to experience even if someone has visited fairly recently.”
From The Front Line NEIL GARNER
Head of Product and Commercial for Florida, Cosmos
“The only possible barrier to selling Florida is people’s perception that it is an expensive holiday. But this is just not the case. We also have low-package
offers which, when combined with great-value, pre-bookable theme-park tickets, can, in some cases, make a Florida holiday price comparable to some Mediterranean holidays.”
RICHARD WIMMS Managing Director Vacations to America “It’s always a good time
to sell Florida, but the exchange rate is particularly good at the moment. We’ve experienced an increased demand for named villas in Florida and have added many more in Orlando and Kissimmee.”
MIROMAR OUTLETS UP TO 70% OFF RETAIL PRICES!
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*While supplies last. Must show valid European passport in order to receive a $10 Miromar Outlets Gift Card. One gift card per household. Restrictions may apply. Visit
miromaroutlets.com for terms and conditions. Offer good thru 12/31/12. Copyright © 2012, Miromar Development Corporation. Miromar Outlets is a registered service mark of Miromar Development Corporation.
INFO: 001-239-948-3766 •
miromarOutlets.com HOURS: monday-saturday: 10 a.m. to 9 p.m. sunday: 11 a.m. to 6 p.m. LOCATION: i-75, exit 123, Corkscrew road/miromar Outlets Blvd. in estero, between naples & Fort myers
0412-604
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