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Keynote Highlights Running Alongside


TUESDAY 28 FEBRUARY 4 INSPIRATIONAL KEYNOTE SESSIONS


Audience and Data Theatre 12.20 - 13.00


WHAT THE CLOUD MEANS TO PUBLISHING What the Cloud is and what it isn’t, and how to tell the difference. What makes a true Cloud service? What are the implications for publishing and brands in general?


Mark Pratt, Executive Producer of The Cloud Show and VP of Business Development, Metro Publisher cloud service Drew Adams, CEO, Contactology


Production and Design Theatre 14.00 - 14.40


APPS - BEST PRACTICE


An expert guided tour with a former Apple executive through the app state of the art, covering the controversial area between ‘page turners’ and the all-singing all-dancing specially designed versions.


Richard West, UK Regions Sales Director, MAG+ Marc Hartog, Group Publishing Director - Consumer Division, Incisive Media Mick Moore, Art Director for British Journal of Photography & Tablet Development Director Jon Marks, Cofounder and CTO, The Kaldor Group


Digital and Multi-Publishing Theatre 15.10 - 15.50


PUBLISHING FUTURES #1: THE BUSINESS OF PUBLISHING


120 publishers, from the majors to the small, specialist operations, ask: Where are we going, and what are we doing about it?


Jim Bilton, Managing Director, Wessenden Marketing Adrian Barrick, CEO, UBM Built Environment and UBM Connect Mike Soutar, CEO, Shortlist Media James Tye, CEO, Dennis Publishing UK Ltd


Content and Agility Theatre 14.00 - 14.40


UPDATING YOUR CONTENT STRATEGY FOR A COMMUNITY-DRIVEN WORLD


With market demands and user expectations advancing at an ever increasing pace, the modern publisher needs to learn to listen. Content assets are no longer just things you commission and publish. Community-generated assets need curation and management in a new way. Have you updated your process for this new world?


Noz Urbina, Senior Consultant and Business Development Manager, Mekon


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WEDNESDAY 29 FEBRUARY 4 INSPIRATIONAL KEYNOTE SESSIONS


Audience and Data Theatre 11.10 - 11.50


APPLE NEWSSTAND MAKES APPY PUBLISHERS Apple is the one publishers love to hate, but the Apple Newsstand is maximising sales. How, why, and what’s next?


Mike Goldsmith, Editor-in-Chief, iPad and Tablet Editions Carole Jordorson, Country Manager, Zinio International, Future Publishing


Production & Design Theatre 14.00 - 14.40


DIGITAL DESIGN, DIGITAL BEHAVIOUR New design and usability imperatives prevail in the digital world, where functionality - arguably - outweighs ‘look and feel’. How has technology changed the way media is consumed?


Mick Moore, Art Director for British Journal of Photography & Tablet Development Director Johannes Henseler, Art Director at nordsueddesign Ross Burridge, Director, Boto Media


Digital and Multi-Publishing Theatre 15.10 - 15.50


PUBLISHING FUTURES #2: BUSINESS MODELS IN THE DIGITAL WORLD


The PPA’s research project into leading companies from music, gaming and business information sectors suggests what publishers can learn outside the box.


Jim Bilton, Managing Director, Wessenden Marketing Nicola Rowe, Director of Circulation & Member Services, Professional Publishers Association


Content Agility Theatre 14.00 - 14.40


PUBLISHING HOW-TO MANUALS THAT SELL PRODUCTS: THE FIXIT.COM STORY


Learn how one retailer of tools and parts became a publisher of online repair manuals designed to teach “do-it-yourselfers” how to fix things while selling them the goods they need to do the job. Using XML publishing best practices and standards, the company delivers visually engaging instructional content to the web, smartphones and mobile devices with ease


Scott Abel, Content Management Strategist and Social Networking Choreographer, The Content Wrangler


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