Publishing Expo offers its visitors leading features encapsulating the many channels of publishing. Please read on for the exclusive features at this year’s show.
THE ADESTRA EMAIL MARKETING ADVICE CENTRE
Following the success of Adestra’s Email Marketing Clinic last year, Publishing Expo 2012 will again showcase the free clinic offering expert advice.
The Email Marketing Advice Centre offers free 1-2-1 sessions with the UK’s leading provider of email marketing solutions to the Publishing industry, Adestra. Over 100 publishers across both B2C and B2B sectors currently benefit from Adestra’s technology, people and deliverability solutions to help them maximise ROI through email. Clients of Adestra include Dennis Publishing, Cambridge University Press and UBM.
More about the centre:
Each session is 20 minutes long The sessions are all free
Attendees should bring along examples of the email marketing that they would like to enhance, optimise or create
The centre is located on the showfloor at Publishing Expo Advice will include:
Strategic and Campaign Planning Techniques Template Critiques Core Metrics and Benchmarking General Best Practice Advice
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