Sponsors & Partners Seminars
DIGITAL & MULTI-PUBLISHING THEATRE WEDNESDAY 29 FEBRUARY TIME SESSION TITLE
10.00 - 10.40
Adobe special: Brand as publisher, publisher as brand
Brands as publishers can curate and create high quality content, and gain the close relationship with their audience that publishers already have. Publishers want a reliable business model. The lines between a publication and a digital catalogue are blurring. What are the opportunities - and the threats? Who’s doing what and how?
sponsored by
SPEAKERS
Julia Hutchison, Chief Operating Officer, Association of Publishing Agencies; Duncan Tickell, Commercial Director, Immediate Media; Brice J Bay, CEO, EnVeritas Group; Duncan Edwards, Principal, Duncan Edwards Design and Art Director, ASOS magazine; Rupert Knowles, Senior System Engineer, Adobe Systems Incorporated
11.10 - 11.50
Case study: One set of b2b titles - a flock of new business models
The building and property industry ‘family’ of weeklies Building Design, Building and Property Week has branched into high- cost research ‘specials’, tablet and smart-phone development, and conversion of ‘free’ audiences to paid content. Oh yes, and there’s also a range of bespoke data-led web products. Not much grass under this publisher’s feet.
12.20 - 13.00
Do we really need the super smart app?
Do we see a trend away from spending money on fancy, designed apps without earning back, and towards cost- effective, easy-to-handle solutions that enable publishers to make money from their tablet editions? Is the message: ‘Come back, page turners, all is forgiven?’ A wake-up call for the all-singing all-dancing app.
14.00 - 14.40
Content is not enough
Wasn’t content King a few minutes ago? But a new world demands new business models, and many publishers are changing their game entirely. Examples such as Autotrader, Net-A-Porter and TopTable show how a publisher can become a software company, or at the very least a mobile/ app-based workflow and GPS tool.
15.10 - 15.50
Keynote Session: Publishing futures #2: Business models in the digital world
We looked at the music industry a couple of years ago and its still in as much turmoil now as it was then. Now the PPA’s research project into leading companies from music, gaming and business information sectors brings home the idea that publishing can learn by looking outside itself.
16.20 - 17.00
The Publishing Expo VIP interview: Head-to-head with Tim Weller
Incisive CEO Tim Weller and his team saw the opportunities in the ‘digital space’ for B2B publishing very early on. His company’s growth is testament to that vision. He engages in a wide ranging discussion about B2B, where it is now and where it’s going, with the Media Briefing’s Neil Thackray.
Sang Lee, Senior Vice President, Cross Media Group, OneVision; Marcus Grimm, Marketing Director, Nxtbook Media; Richard West, UK Regions Sales Director, MagPlus; CHAIR: Graham Duffill, Managing Director, Digital Publishing Company
Dominic Jacquesson, Digital Publishing Consultant; Jeska Harrington Gould, CEO, Research Ltd
Chris Kilbee, Managing Director, BE Media, UBM Built Environment
Jim Bilton, Managing Director, Wessenden Marketing; Nicola Rowe, Director of Circulation & Member Services, Professional Publishers Association; CHAIR: Aidan Walker, Seminar Director, Publishing Expo
Tim Weller, CEO, Incisive Media; Neil Thackray, Co-founder and Managing Director, The Media Briefing
All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes.
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