Seminars
DIGITAL & MULTI-PUBLISHING THEATRE TUESDAY 28 FEBRUARY TIME SESSION TITLE
10.00 - 10.40
New worlds, new roles for the content people
The ‘digital space’, as we’re now used to calling it, has thrown up a raft of challenges for all publishing roles, most of all – arguably – that of the editor. In this session we explore a new B2B publishing concept designed to transform the role editors can play in supporting advertising sales without compromising their integrity and look at strategies for an editor now dealing with more content channels than he or she can reasonably count.
11.10 - 11.50
Multi-purpose publishing - Cost matters!
Multi purpose publishing sounds difficult. But can it be done in a different way? Bonnier Publications and magPeople are trying a new concept to keep costs down - but still grow income. Hear about the first results with ‘combinatorial publishing’.
12.20 - 13.00
Three-way tag: Apps vs e-books vs HTML5
Some of us enthuse about ‘native’ apps, others are heading for HTML5. But developing and updating apps across three or four mobile platforms is a major headache for publishers. So, which is the best long-term app strategy, and where do e-books fit in? Basic, enhanced, elaborate apps, variations within these formats?
SPEAKERS
Jon Barrett, Publisher, Independent Magazine Publisher; Peter Houston, Director of Content, Advanstar Communications; CHAIR: Dominic Ponsford, Editor, Press Gazette
Søren Rehné, CEO Magpeople; Leif Jonasson, Global Project Manager, Bonnier, and Editor in Chief, ‘Komputer for Alle’
Darin Brockman, CEO, Firsty Group; Nikolay Malyarov, VP Publishing and Legal Affairs, Newspaper Direct; Marcus Grimm, Marketing Director, Nxtbook Media; Shaun Barriball, CEO and founder, Mobile IQ; CHAIR: Graham Duffill, MD, Digital Publishing Company
14.00 - 14.40
Automated email content - why isn’t everyone doing it?
Time is money and content is king, right? So, if you could save time and deliver timely, personalised content... that would be awesome. In this presentation, Parry will go over 4 real-world case studies of how major publishers are improving their content while simultaneously saving time... and will let you know what you need to do to reach automated awesomeness.
15.10 - 15.50
Keynote Session: Publishing futures #1: The business of publishing
Now a Publishing Expo stalwart, this session draws on the latest benchmarking research which gives us a ‘snapshot’ of the industry, from the point of view of 120 publishers ranging from the majors through to small, specialist operations. Where are we going, and what are we doing about it? This one not to be missed!
16.20 - 17.00
The Publishing Expo VIP interview: Head-to-head with Carla Buzasi
In this session the Editor in Chief of Huffington Post UK swaps notes about the power of the blog, the digital space, user generated content and much else with The Media Briefing’s Neil Thackray, himself no mean innovator.
Parry Malm, Account Director, Adestra; Dan Stone, Database Marketing Executive, Future Publishing
Jim Bilton, Managing Director, Wessenden Marketing; Mike Soutar, CEO, Shortlist Media; Adrian Barrick, CEO, UBM Built Environment; James Tye, CEO, Dennis Publishing
Carla Buzasi, Editor in Chief, Huffington Post UK; Neil Thackray, Co-founder and Managing Director, The Media Briefing
Timetables accurate at time of print and are subject to changes. Check the seminar boards outside each theatre for more details.
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