Sponsors & Partners Seminars
PRODUCTION & DESIGN THEATRE WEDNESDAY 29 FEBRUARY
TIME SESSION TITLE
10.00 - 10.40
Adobe special: Maximising content with minimum resources
How does the interactive, high definition digital version of a magazine distinguish it from its print replica counterpart? Magazines can uphold their brand because the same designers develop both the print and tablet versions of a publication, maintaining the ‘look and feel’ of print with the enhanced features that come with a tablet.
11.10 - 11.50
Case study: New roles, new workflows
The proliferation of content channels has revolutionised publishing roles, but it has also placed entirely new demands on production processes. We report from a major publisher on their innovative systems and how they work.
12.20 - 13.00
Data drives content: The state of the art in automation
It may not have occurred to you that the customer data you already own or mine from your websites can be used to generate specifically targeted content. You know who your reader is and what he or she wants: now you can set up automated systems to deliver the content that will keep them happy.
14.00 - 14.40
Keynote Session: Digital design, digital behaviour
Our powerful panel debates the new design and useability imperatives for the digital world, where designers strike the balance between functionality and ‘look and feel’, and ask what role apps play in a world that is used to web and print. We go on to investigate the transition between computer/laptop use and tablet use and how technology has changed how media is consumed. All depends how you define ‘design’- and ‘media,’ for that matter…
15.10 - 15.50
New devices, new audiences: Navigating the multiplatform world
Not only is there now pressure to deliver high quality online video, but web-enabled device proliferation brings yet more new challenges. How to monetise content across this vast array? Do you need different content for different devices? How do you serve the right number of ads to the right person? Learn how to navigate the fragmented platform/device environment and develop optimum revenue strategies.
16.20 - 17.00
How segmentation shaped
bmj.com
BMJ.com attracts 1.7m unique users per month and is one of the world’s foremost medical websites. In redeveloping the site, the publisher needed to understand what different types of users wanted and how
bmj.com could increase its core audience’s reliance upon it. This talk candidly explores the choices to be made, detailed portraits of some key typologies, and how the segmentation changed minds over the direction of
bmj.com.
sponsored by
SPEAKERS
Alistair Dabbs, Director, Bento Media; Alistair Gillan, Design and Production Director, AQ2 Mobile;
CHAIR: Aidan Walker, Seminar Director, Publishing Expo
Mike Jennings, Sales Director, Censhare; Sean Briggs, Head of Media Systems, Hearst Magazines UK
Thorsten Hamann, Partner Manager International,
Priint.com; Kristin Kain, Digital Strategy Consultant
Johannes Henseler, Principal, nordsueddesign; Ross Burridge, Director, Boto Media; Mick Moore, Art Director, Incisive Media; CHAIR: Aidan Walker, Seminar Director, Publishing Expo
Richard Stephenson, Managing Director, Yudu; Anant Joshi, Vice President of Client Relations, Videoplaza; George Fraser, Vice President, EMEA and APAC, Limelight Networks
Anthony Ray, Director, Stingray Research; Gordon Wilson, Head of Marketing, BMJ Group
All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes.
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