This page contains a Flash digital edition of a book.
Sponsors & Partners Seminars



10.00 - 10.40

Digital money, paper money

With such a variety of available platforms for advertisers, inventory is huge and rates are under pressure. How can publishers make the best commercial use of ads in the digital space - especially on tablets and smartphones - while still keeping their revenues from print healthy?

sponsored by Magazine Distribution


Jerry Leonard, Business Development Manager, and Jenny Stanley, Head of Digital Sales UK, Adstream; Alan Butcher, Advertising Operations Director, News International; Stephen Irving, Advertising Production Manager, Mirror Group Newspapers; James Naylor, Media Systems Technologist, Hearst Magazines UK

11.10 - 11.50

Keynote Session: Apple newsstand makes ‘appy’ publishers

The looming presence of Apple dominates the app market of course, unless you are a small green robot - or the Financial Times. Despite predictions that Android will smother the silver fruit machine in short order, Apple’s Newsstand, which is an app in itself, has made enormous impact on sales. How, why, and what’s next?

12.20 - 13.00

14.00 - 14.40

The audience development business takes off

Publishers take control of their customer data, make sense of it and drive subscription revenue from it. We look at cloud-based innovations in subscription management and business intelligence.

Getting personal: Lose the corporate speak and talk to your customers like human beings

Facebook, Twitter and LinkedIn users move seamlessly between your company’s social presence and their holiday photos. Expectations for how businesses communicate have changed accordingly. Learn how to find the right voice, emphasize content that educates and solves problems, incorporate customer and employee voices and how to measure success.

15.10 - 15.50

Actionable Information: A Case Study: Converting disparate data silos into new revenue opportunities

All publishers want to make sure that their teams can get the information they need to perform their roles effectively. This session will use real-life examples to show you how to bring all your data together into a complete view of your audience and use this information to identify new revenue opportunities.

16.20 - 17.00

Show me the money

Small and medium sized publishers can move on from just relying on Google Adsense and make more money by working with more sophisticated technology and management solutions to help them grow revenue.

Andy Guy, Operations Director, Circdata; Robin Shute, Head of Data, Digital and Marketing, Newsquest; Dal Shields, UK Operations Manager, Lovatts

Nicolle Pangis, President of Europe, 24.7 Real Media; Tony Evans, Corporate Development Director, Crimson Tangerine, plus clients Chris Ingham Brooke, CEO and Founder, Environmental Graffitti and

All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes. 13

Mike Goldsmith, Editor in chief of iPad and tablet editions, Future Publishing; Carole Jordorson, Country Manager, Zinio;

CHAIR: Graham Duffill, Managing Director, Digital Publishing Company

Ian Eckert, Director, Abacus eMedia

Richard Evans, Director, Marketing EMEA, Silverpop

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52