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Sponsors & Partners Seminars


AUDIENCE AND DATA THEATRE WEDNESDAY 29 FEBRUARY


TIME SESSION TITLE


10.00 - 10.40


Digital money, paper money


With such a variety of available platforms for advertisers, inventory is huge and rates are under pressure. How can publishers make the best commercial use of ads in the digital space - especially on tablets and smartphones - while still keeping their revenues from print healthy?


sponsored by Magazine Distribution


SPEAKERS


Jerry Leonard, Business Development Manager, and Jenny Stanley, Head of Digital Sales UK, Adstream; Alan Butcher, Advertising Operations Director, News International; Stephen Irving, Advertising Production Manager, Mirror Group Newspapers; James Naylor, Media Systems Technologist, Hearst Magazines UK


11.10 - 11.50


Keynote Session: Apple newsstand makes ‘appy’ publishers


The looming presence of Apple dominates the app market of course, unless you are a small green robot - or the Financial Times. Despite predictions that Android will smother the silver fruit machine in short order, Apple’s Newsstand, which is an app in itself, has made enormous impact on sales. How, why, and what’s next?


12.20 - 13.00


14.00 - 14.40


The audience development business takes off


Publishers take control of their customer data, make sense of it and drive subscription revenue from it. We look at cloud-based innovations in subscription management and business intelligence.


Getting personal: Lose the corporate speak and talk to your customers like human beings


Facebook, Twitter and LinkedIn users move seamlessly between your company’s social presence and their holiday photos. Expectations for how businesses communicate have changed accordingly. Learn how to find the right voice, emphasize content that educates and solves problems, incorporate customer and employee voices and how to measure success.


15.10 - 15.50


Actionable Information: A Case Study: Converting disparate data silos into new revenue opportunities


All publishers want to make sure that their teams can get the information they need to perform their roles effectively. This session will use real-life examples to show you how to bring all your data together into a complete view of your audience and use this information to identify new revenue opportunities.


16.20 - 17.00


Show me the money


Small and medium sized publishers can move on from just relying on Google Adsense and make more money by working with more sophisticated technology and management solutions to help them grow revenue.


Andy Guy, Operations Director, Circdata; Robin Shute, Head of Data, Digital and Marketing, Newsquest; Dal Shields, UK Operations Manager, Lovatts


Nicolle Pangis, President of Europe, 24.7 Real Media; Tony Evans, Corporate Development Director, Crimson Tangerine, plus clients Chris Ingham Brooke, CEO and Founder, Environmental Graffitti and Scribol.com


All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes. 13


Mike Goldsmith, Editor in chief of iPad and tablet editions, Future Publishing; Carole Jordorson, Country Manager, Zinio;


CHAIR: Graham Duffill, Managing Director, Digital Publishing Company


Ian Eckert, Director, Abacus eMedia


Richard Evans, Director, Marketing EMEA, Silverpop


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