Seminars
AUDIENCE AND DATA THEATRE TUESDAY 28 FEBRUARY
TIME SESSION TITLE
10.00 - 10.40
11.10 - 11.50
How to generate new subscriptions and maximise new renewals
Words of well tried wisdom from the acknowledged industry expert.
Coming out on top of the digital marketing ecosystem
Continuous fragmentation, saturation, and duplication in the world of digital marketing have created mass confusion about who benefits and who doesn’t. Media folks struggle to make sense of advertising technology advances, the increase and abundance of data and better targeting. This session helps you avoid the dangers of choosing a short term advantage over generating longer term strategic business value.
12.20 - 13.00
Keynote Session: What the cloud means to publishing
What makes a true cloud service? What are the long term implications for content and commerce in publishing and brands in general? We explore what cloud services are available today that can help save time, money and help launch new products faster than ever before.
14.00 - 14.40
Social & digital data - tools to build and retain your audience
Publishers are learning to use social and sharing networks for data capture, which gives a more comprehensive picture than ever before. We report on best practice from both sides of the Atlantic.
15.10 - 15.50
30 tips for niche publishers - digital media on a shoestring
Digital publishing offers great opportunities for niche markets, but independent publishers can be put off by the apparent cost. Here’s 30 practical tips based on the experience of innovative specialist media businesses, plus a Q&A panel. Learn how to make the digital space work when budgets are tight and people stretched.
16.20 - 17.00
Adobe special: Measuring interaction in digital publications
With the move to digital editions, publishers have not only unlocked truly unique content experiences but also accessed insights into how users interact with digital magazine content. Join an Adobe executive in a discussion on emerging trends and key metrics for digital publications, highlighting metrics publishers and advertisers should standardize on to be successful in this new medium.
Nicolle Pangis, President of Europe, 24.7 Real Media; Jenny Stanley, Head of Digital Sales UK, Adstream; Roger Williams, Senior VP Marketing, Maxifier
SPEAKERS
Alan Weaver, Proprietor, Alan Weaver Associates
Mark Pratt, Executive Producer of The Cloud Show and VP of Business Development of the Metro Publisher cloud service; Drew Adams, CEO, Contactology; CHAIR: Aidan Walker, Seminar Director, Publishing Expo
Andrew Majewski, Principal, AdSpace Communications; Kevin Thiele, Sales Director, Searchmetrics
Carolyn Morgan, Managing Director, Penmaen Media and the Specialist Media Show; Andy Marshall, Managing Director, Immediate Media Bristol; Rob Chambers, Managing Director, Total Telecom
Rupert Knowles, Senior System Engineer, Adobe Systems Incorporated CHAIR: Aidan Walker, Seminar Director, Publishing Expo
Timetables accurate at time of print and are subject to changes. Check the seminar boards outside each theatre for more details.
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