| ELENA BARANOVA | PRIME PEOPLE
for patients. It sounds simple, but there is a lot more to it. 'Our genes work
differently throughout life, so the same genome type doesn't always function in the same way or in the same person,' Professor Baranova explains. After a clinical analysis
of the genetic data, as well as an in-depth review of the patient's history and lifestyle, the programme can detect how genes influence health and metabolism for example, in hundreds of different reactions. 'For health purposes,
we don't need to test the whole genome. We only need to know
the
activities of the main genetic markers involved in our social environment. They all work together to interact.'
the physician to draw reliable conclusions for certain treatment programmes that Baranova Monaco offers. It is important to note that it is possible to test either the whole human genome or simply some markers important to the patient's health, and can respond to longevity, ageing and health improvements, following which it is then possible to offer clients recommendations based on the particularities of their genetic data.
Harnessing gene theory This is essentially how Professor Baranova has harnessed gene theory and research in her business. Indeed, her practical experience and expertise enabled her to develop a unique approach with software that puts together varying pieces of data with regard to genes, geneÐ gene interactions, and environmentÐ gene interactions, so that she can now suggest the most effective prevention methods to ageing
The key to this science
is prevention; but knowing what to prevent is even more important.
And the beauty of this approach is that
it is possible to act at a pre-symptomatic stage ® before wrinkles, or before ptosis. For instance, using genomics it is possible to see whether a patient's collagen is slightly fragile and in need of collagen stimulation, using either radio frequency or vitamin C mesotherapy injections. However, it is possible to look further and see whether certain genes might react to such treatments, causing adverse reactions: 'The key to this science is prevention; but knowing what to prevent is even more important.'
Prevention is key While prevention is key to much anti-ageing medicine,
Any personalisation of skin treatment is always very positive.' The skin is the organ most exposed to
the environment so simple things such as season, travel and lifestyle activities can affect our gene expression and how we age; the more we stimulate our genes in a positive way, the healthier and more beautiful our skin will remain ® even as we age. And this is something that Professor Baranova believes is a big challenge for the cosmetic industry. Many companies (e.g. Lancš me, L'Or• al) have already begun to provide facial creams based on the stimulation of gene expression, so this is certainly a fast-paced segment of the industry. But again, this comes back to making the right choice of product or treatment for the right individual.
Conclusions Voted Woman of the Year in France in 2003, Professor Baranova certainly shows no signs of resting on her laurels, and expects to see a much greater development in this area of aesthetic and anti-ageing medicine. 'In the aesthetic industry I think there will be the development and creation of a new generation of products in terms of food supplements, linking to how to stimulate our gene expression,' she says. 'We are living in a very interesting time
of new innovations, and turning to the future to achieve higher quality levels of life and health. There are a lot of changes happening, so we have to live and learn how to use them.' And it seems that there is one
overarching principle for Professor Baranova ® to be the best in what she is doing, while continually providing a high quality service.
Further information
www.baranovamonaco.com
it is often the
case that the market is overloaded with products. It then becomes a question of making the right choice for the right patient. 'We can help to answer any question
with genetics, so it helps to choose topical treatments, specific supplements or a choice of antioxidant for example, but it also guides you in the right direction for more invasive procedures like mesotherapy or collagen stimulation to prevent any wrinkles before they occur.
prime-journal.com | March 2012
Baranova Monaco will also be present at this year's AMWC in Monaco. Visit stand numbers M5 and M7 for more information
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