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PRIME PEOPLE | ELENA BARANOVA |


BARANOVA MONACO B ELENAARANOVA


Genetic research and innovation has had a profound impact on aesthetic and anti-ageing medicine over the past 10 years. Rosalind Hill speaks to Elena Baranova about the continuing development of this area


has become something of a tour de force in the aesthetic and anti-ageing industry. Following the completion of the human genome project in 2003, when the structure of genome and gene was finalised, scientists and researchers have continued to investigate the use of genetics and how this knowledge can be harnessed in everyday life. One of the people who is at the


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forefront of using these ideas in aesthetic and anti-ageing medicine is Professor Elena Baranova, one of Europe's leading geneticists and founder of Baranova Monaco.


March 2012 | prime-journal.com


HILE TO MANY people genetic research may seem rather intimidating, over the past decade it


The influence of genes With a PhD in genetics and medical background in the study of infectious diseases, Professor Baranova has spent 15 years developing programmes based on the analysis of patients' genetic data to assess how genes can influence appearance, health, metabolism, UV ageing and detox, for example. In this way, preventive methods of medicine, supplement intake, and even 'beauty' regimens can then be recommended on an individual basis to each patient. 'My background in science and


research pushed my career to the concept of 'new genetics',' she says. 'This idea deals with how we are all different, with different susceptibilities to our environment. So, what you eat, drink and do can affect the development of


disease in some people, while in others they do not.' Professor Baranova explains that each


gene can be considered as an individual person ® they express themselves and have their own activities. The modern vision of ageing is based on this theory and that gene expression gradually decreases as we age, and especially after 40 years of age (though this does depend on the person). 'This is very interesting at the moment


because we can stimulate our gene expression in the most useful ways for each person. For example, people with low detox capacity will often display symptoms of chronic fatigue, but by stimulating certain genes we can increase the function/capacity of detox.' It is the key markers of genes which enables them to be modified and allows


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