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Australia DREAM TIME


Consumer interest in visiting Australia is high, so now’s the time to get creative and show them exactly how to make their dreams come true, says Julie Baxter


A


recent poll by add-ons company HolidayExtras. com found that Australia


ranks in the top two most popular destinations for Brits, second only to the USA. According to the survey, 21% of people would most like to visit the USA with a further 12% keen to explore Australia. This good news for Tourism Australia is tempered by the fact that the Post Office Worldwide Holiday Costs Barometer found Australia to be the most expensive holiday destination on its list. It showed tourist items in Australia cost almost four times more than in the cheapest holiday destination


– Sri Lanka. Australia it seems has been a victim of its own success. It’s economy is one of the few worldwide that has held up and its strong dollar has added to holiday costs. Seamus McCauley, at HolidayExtras.


com, is optimistic though and commented: “It appears that holiday travellers would prefer to follow their dreams rather than look at financial practicalities. Long haul travel seems to be most desirable for our customers at present with almost half preferring far- flung destinations.” Converting that desire among the


public into concrete, confirmed bookings is the challenge now facing the trade, and one Tourism Australia is


46 March 2012 • www.sellinglonghaul.com


Selling Tip Don't assume it's all


about the price. Australia is an aspirational destination clients will pay for


TOURISM QLD


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