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NEWS to Toy Fair
“Toy Fair was as usual, busy for Golden Bear with many landmarks to celebrate. We saw everyone we expected to see and had lots to show with more new brands than
ever before to talk about.” Barry Hughes, Commercial Director, Golden Bear
“Toy Fair was great. We saw more customers this year than ever before, and the quality of those buyers was good. Although 2011 was a tough year the general
impression from the customers that I spoke to was that it was not as bad as they had feared.” Sam Ireland, Operations Director, Bigjigs
“We have had another successful Toy Fair this year. We started with a bang with coverage on BBC Breakfast from the Bandai stand. The feedback from retailers and
licensors alike was fantastic so we will be looking at how we can build on this initial reaction.” Darrell Jones, Marketing Director, Bandai
“Toy Fair was really busy for Flair as usual and once again the whole week seemed to flash by from the start of set- up right through to breaking down. As a company we were booked solidly with appointments with customers from majors, multiples and of course the independent sector which has always been very important to Flair.” Lindsay Hardy, Marketing Services
Director, Flair
“The Toy Fair was an incredibly worthwhile experience. We took just three product lines; Laser Pegs, Tiny Bikes and the Hobby Bike and received terrific
interest for all three ranges from independent toy shops and groups
alike. The quality of the visitors was such that interest has already translated into sales. For a young company the show has proved a great boost.” Paul Knight, Sales & Marketing Director, F4K
“The Toy Fair was extremely busy for us with retailers (both new and existing) and press attention. We found it an excellent show this year, we launched Sevi, Trudi and a collection called B to the trade so perhaps having so many new things to show was the secret to our show success.”
Helen Davis, Marketing Manager, John Crane
“The show was great for Imagination,
we had so much interest in our products. I really enjoyed the show this year, despite having no lunch for three days! There was a lot of positive vibes from the retailers and feel 2012 will be a challenging but good year.” David Snow, MD, Imagination Games
“Toy Fair was an incredible success for us this year, I’ve been doing the show for the past ten years and I’ve never experienced it as busy as it was this year.” Luke Hillier,
Click Distribution
“We had such an amazing first show, I wouldn’t change a thing next year – the stand looked amazing, having our Professor demonstrating products made all
the difference and the location was great too. The entire show was really well organised and managed too.” Joanna Drage, UK Director, Thames & Kosmos
“Toy Fair this year was another busy event for Haba and with added lines to our current portfolio, everyone was pleased with what we had on display. We saw many new customers and the overall response was excellent.” Martin Nield, UK Manager, Haba
“We had a great reaction to our new brands and products, gained some really great new customers, developed our relationships with existing customers and generally forged some great new friendships.” Phil Nelson, Marketing Manager, Marbel
9
Almost 50 applications already made for 2013 event, as BTHA celebrates another successful Olympia showcase Execs praise buzzy atmosphere and organisation...
“I feel that Toy
Fair was fantastic for Interplay this year as not only have we had a great response from retailers for totally new ranges such as Craft Party, but winning
two awards for our myStyle craft ranges as well was the cherry on top. We are overwhelmed with the awards, which I believe is testament to our truly inspirational products. To be recognised by our retailers is both flattering and encouraging for Interplay as a company going forward and we hope it heralds great things to come for 2012.” Ross Ainsworth, MD, Interplay
“It was my ninth Toy Fair and this was the busiest. Last year it was about the Olympics only, this year it was the Hornby family of brands so it was great. The best thing was seeing everyone and having some great meetings.” Nat Southworth, Hornby
“The show felt lively this year and has really settled back into Olympia, a much better fit than ExCeL. The diversity of the product ranges was as good as its every been.”
Sam Johnson, JCB
“We definitely saw more of our larger accounts this year and we found the overall show atmosphere very upbeat. We were extremely pleased with the quality of visitors to our stand and saw everyone that we hoped to see.”
John McDonnell, MD, Galt
“This year Toy Fair had a very positive feel to it. Olympia gives us the opportunity to see as many of our existing customers as possible, not to mention quite a few new ones, so
it’s always an exciting time for us and this year was exceptionally busy and very upbeat. Quite simply, Toy Fair is essential to a company such as ours.” Judith Dayus, Director, Great Gizmos
“We were really pleased with the amount of support we received from retailers. The UK trade once again, was full of optimism for the year ahead. We found the stand was as busy, our team worked exceptionally well together and our sku efficient range gained a lot of positive feedback.” Jacqueline Taylor-Foo, Sales Director, Spin Master
“The Fair was brilliant and a great event for Jumbo. I think it was the best I can remember, partly due to the buzz around iPieces but also because of the licences and new products we were showcasing.” Gray Richmond, MD, Jumbo Games
“Toy Fair felt very positive for Schleich this year. We redesigned our stand which I believe proved extremely eye catching,
highlighting all new additions, which
were as usual very well received. All in all it was a good way to start the year.” Laura Bull, Marketing Manager, Schleich
“Olympia has a friendly feel about it and it’s great for our customers to be able to get around the show without walking miles. The show is getting busier every year since moving to Olympia and more space, rather than more time would be our change.”
Anthony Temple, MD, Rainbow Designs
“Toy Fair seemed to have a very positive atmosphere and it was definitely better for us, one year on. There was a definite buzz.”
Adrian Whyles, University Games
“We had a fabulous show; each year Toy Fair keeps getting better for our business. If you consider that I rarely left my room [where we were showing Kurio], it’s easy to figure out that I had a constant flow of appointments and drop ins across all three days.” Tracey Devine, InspirationWorks
“It was another very busy year at Toy Fair. There was a great turn out from major and independent retailers and we received very positive feedback from them about how the Hexbug range sold in 2011.” Heather Corbett, Marketing Manage UK & Europe, Innovation First International
“The event continues to be a fantastic showcase for the industry and we’re pleased with the quantity and calibre of media and retailers it attracts.” Jamie Dickinson, Trade Marketing and Display Manager, Playmobil UK
“The atmosphere from all of our customers was extremely positive and our range was well received. I honestly cannot think of anything negative to say. It was a great progression from 2011.” Benn Bramwell, Marketing Manager, Ravensburger
MARCH 2012
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