4 NEWS Fisher-Price unveils 2012 lines
Brand enjoyed 14% YOY growth in 2011 Additions due across all ranges including Laugh & Learn, Imaginext... by Samantha Loveday
FISHER-PRICE has taken the wraps off its 2012 range as it aims to build on its impressive performance in 2011. The infant and pre-school brand grew 14 per cent year on year (source: NPD data, December 2011), out performing the industry, delivering seven times the total growth and adding over £8 million to the category. The brand will now launch a new ‘physical development statement’ comprising fun learning toys which will help to encourage a baby’s key physical milestones. Also new for 2012 is a Disney infant line, aiming to bring to life characters from some of the key Disney movies.
There are also new additions to the Laugh & Learn line including new interactive plush item Dance & Play Puppy. Little People also gets the Disney treatment with a raft of new products bringing the fairytales to life, including the Little People Disney Princess Palace.
Building on the success of
Imaginext, the brand launches new items including Imaginext Castle play-
set, as well as new additions to the Thomas & Friends and Octonauts lines. Mickey Mouse Clubhouse will be bolstered with a new interactive Mickey item, plus a Minnie Mouse range for girls. Finally, new ranges will look to bring to life new Disney Junior launch Jake and the Never Land Pirates, plus evergreen Dora the Explorer.
The Fisher-Price brand grew 14 per
cent year on year in 2011, adding over £8m to the infant and pre- school sector.
A dedicated marketing campaign and positioning, allowing the brand to build a deeper emotional connection with new mums, is planned. The campaign will immerse mums in the joy of playtime moments across multiple platforms including TV, press, online, WOM and social media. Fisher-Price: 01628 500000
Top Trumps heads to TV for the first time
by Samantha Loveday Toppy and Trumpy characters introduced for 400 TVR push...
WINNING MOVES is planning a new, fully integrated campaign for spring for Top Trumps, led by a major TV drive, but also including new online and promotional activity. The animated TV campaign will feature new characters Toppy and Trumpy, and will run from March through to June on all major children’s channels.
Over 400 TVRs are planned – targeting a seven to 12 year-old audience – across networks including CITV, Nickelodeon, Cartoon Network, Pop and Disney XD. More than 4.5 million kids will see the
MARCH 2012
More than 4.5m kids will see the ads at least six times through the campaign...
commercials at least six times each throughout the campaign. Fiona Hortopp, head of marketing
for Winning Moves, the makers of Top Trumps, said: “We’re really excited about this new Top Trumps’ brand campaign, which will introduce the characters of Toppy
and Trumpy and aims to bring to life the game experience for a new generation of children.”
The TV campaign will highlight the return of the Top Trumps Golden Card campaign, which launched last September in the London 2012 packs and is due to roll out to other
packs throughout 2012. The campaign will also mark the launch of a refreshed Top Trumps website –
www.toptrumps.com – enabling children to really immerse themselves in the world of Top Trumps online. Winning Moves: 020 7298 9500
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