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NEWS
5
Toyologist plots consumer toy show
Peter Jenkinson and his new team of presenters want to bring toys back to TV screens…. by Lewis Tyler
SPYING A gap in the market for a family television show about toys, Peter Jenkinson is set to film the first episode of
Toyology.TV this month. “We’re creating a broadcast quality show,” he told ToyNews. “Think Top Gear with the cars removed, a sprinkling of the sheer brilliance that is Horrible Histories humour and then add some of the factual seasoning which keeps The Gadget Show at the top of its game and you have a semblance of what we are setting out to offer.” The
Toyology.TV pilot will debut online and then, based on viewership numbers and reception, Jenkinson will decide which channel to present the show to.
Regular features will include the
JENKINSON: “We’re creating a broadcast quality show” Regular features will include
Ouch Factor, chat show segment Rabbit Rabbit and the Rediscovery Channel, which will locate missing parts from classic toys.
Rediscovery Channel, which will locate missing parts from classic toys.
Jenkinson added: “Our formula is a combination of highly crafted and researched features and plenty of on the hoof, spur of the moment stuff. Our collective includes a big wig from
Now Meccano signs Rabbids
Firm signs its third video game licensing deal with Ubisoft for the popular property…. by Katie Roberts
IT’S ALREADY got Gears of War and Sonic, and now Meccano has bolstered its video games line even further with the addition of Rabbids. The deal, brokered by CPLG, will see Meccano create a range including the Rabbids’ crazy toilet complete with flushing sound effects and pullback motor, time travelling washing machine with motorised spin, a working catapult with splat mat target and surreal racing shopping trolley complete as well as a variety of figures.
Rabbids joins Gears of War
and Sonic in Meccano’s video games portfolio.
Sue Barratt, country manager, Meccano Toys UK, explained to ToyNews: “Rabbids are without doubt a quirky addition to our licensed portfolio and express wonderfully the fun aspect of creating with Meccano. Rabbids have recruited a committed
fanbase already and is set to explode on the wider consciousness with the arrival of the Rabbids cartoon worldwide in 2013.”
Meccano’s collection starts at £19.99 for the Rabbids’ Racing Trolley, with the Crazy Toilet priced at £24.99, the Infernal Catapult at £29.99 and Time Washing Machine at £34.99.
All models come with an
instruction leaflet and tools and will be supported with a marketing and PR programme, delivered across widespread consumer media. Meccano: 01844 278888
WE TAILOR TELLY CAMPAIGNS TO SUIT YOUR BUDGET
Find out more about advertising on our kids channels at
www.turnermediainnovations.com, or call our Sales Director, Andrew, on 020 7693 1143
WE’RE EXPERTS IN KIDS MEDIA MARCH 2012
the ad industry, a red hot diva from media sales and Pete the Geek – the man who’s only chance to get his face on the telly is to set up his own show.” Contact
peter@toyology.co.uk.
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