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Changes begin as Allmark and Catchpole head to Hit
Acquisition by Mattel complete New top level management structure revealed... by Samantha Loveday
“A MOMENTOUS day for Mattel, especially Fisher-Price”. That’s how David Allmark described the completion of the acquisition of Hit Entertainment by Mattel last month. Allmark has been charged with directing the Hit business – which Mattel first revealed it was going to buy for $680 million in cash in October 2011 – as Fisher-Price executive vice president. He will be supported by key new hire, Edward Catchpole, who arrives as senior vice president of Hit Brands. The news of Catchpole’s appointment received a good reaction from the trade, as he built up a strong reputation during his time at Disney Consumer Products as SVP Europe and Emerging Markets. Prior to Disney, Catchpole worked for New Millennium Experience Company as design and development merchandise director.
TOP LICENSED TOYS DEC 2011 Ranked by value
Moshi Monsters Moshling
Treehouse...........Vivid Moshi Blister Pack S2
...................................Vivid Cars 2 Character
Assortment......................Mattel Mystery UFO
...............................China Industries Star Wars Trooper Battle Pack.......................Lego
TOP LICENSED TOYS DEC 2011 Ranked by volume
Moshi Blister Pack S2
...................................Vivid Moshi Monsters Mash Up Trading Cards
........Esdevium Cars 2 Character
Assortment......................Mattel Moshi Monsters Blind
Bag............................Vivid Moshi Monsters Mash Up Card Game
........Topps
CATCHPOLE: The former Disney exec is taking on a new SVP role at Hit Brands...
“This is indeed a momentous day for Mattel, especially Fisher-Price,” said Allmark. “I am very excited about the prospects ahead for the collective Fisher-Price and Hit brand
portfolio. Each business has complementary capabilities. Edward comes to us with a wealth of experience and skills.” Mattel: 01628 500000
TOP LICENSED TOYS FULL YEAR 2011 Ranked by value
Star Wars Trooper Battle Pack.......................Lego Ben 10 Ultimate Alien 10cm Figures
..........Bandai Cars 2 Character
Assortment......................Mattel Moshi Monsters Moshling
Figures................Vivid Beyblades Battle Top Assortment.............Hasbro
TOP LICENSING TOYS FULL YEAR 2011 Ranked by volume
NICKELODEON CONSUMER Products is whetting the appetites of Teenage Mutant Ninja Turtles fans, giving them a sneak peak at the upcoming character figures from Playmates Toys. Due to be marketed and distributed by the Giochi Preziosi group in the UK (and other key European territories), the figures of Leonardo, Raphael, Donatello and Michelangelo will form part of the full toy line, due to launch in the US and Canada this autumn. It will then roll out to most international markets in 2013 to coincide with the new CG animation. NCP: 020 7478 6183
Moshi Monsters Mash Up Card Game
........Topps Moshi Monsters
Stickers.............................Topps Cars 2 Character
Assortment......................Mattel Moshi Blind
Bag............................................Vivid Ben 10 Ultimate Alien 10cm Figures
..........Bandai
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