54 SECTOR GUIDE OUTDOOR TOYS SPIN MASTER
The Air Hogs property grew 31 per cent in 2011 (NPD EPOS Full Year 2011), driven by strong second year sales of Vectron Wave, which remained the UK’s best selling R/C toy. A range of new products will be
available this spring. Blast off and then parachute down with the new low priced Parachute Booster, a two in one slingshot rocket, which soars up to 100 feet in the air, ejecting the paratrooper at its apex. Meanwhile, Wind Flyers are quick charge planes which require no remote. The flight time matches the charge time – users can fly the planes for a maximum of 90 seconds on a single charge of the battery.
JOHN ADAMS
John Adams is expanding its spring/summer outdoor range with Ballzoons – wackable, bounceable, squishable, kickable toys, which can also be filled with water. A cross between a ball and a balloon, Ballzoons comes in two sizes – huge (23cm) and mega (46cm). The 23cm Ballzoons inflate to 800 per cent of their original size and come in a variety of styles including Battered Tennis Ball, Funky Basketball and Startled Soccer Ball. The 46cm versions expand to 2,500 per cent of their original size and come in a Bashful Beachball style. The range will be supported by TV ads in the spring. The firm is also expanding its Intex underwater play toys with Underwater Play Sticks. Made of soft material, the
INTERPLAY 01628 488344
The My Living World collection includes a wide variety of outdoor products. Bug Safari comes with naturalist tools and instructions to help children observe creatures safely. It also explains some of the most common types of bugs that are found in gardens, parks and the countryside. Bug Safari comes with a field lens, but if closer inspection is required then Interplay’s Illuminated Pocket Microscope can magnify 30 times. Meanwhile, the Field Binoculars have 6x magnification. In addition, Ant World is still a top seller for the company.
01628 535000 WORLDS APART
Encouraging children to engage in role-play, while promoting physical activity, the new Nerf Blockades range is suitable from six years, and features the Nerf Single Blockade, Double Blockade and Pop Up Combat Shelter. Perfect for kids to extend the play of their existing Nerf guns, the Blockade structures allow children to act out role-play scenes. For added play value,
0800 389 8591
they can be combined with other sets in the range.
Single and double Blockades
feature an ammunition pocket and rods, holes to aim through and each one also features ground pegs. Completing the line, the Nerf Pop Up Combat Shelter has three targets, ammunition pocket and rods, plus holes to spy through and aim at targets.
In autumn 2012, the firm will look to continue growth for Air Hogs with new products, supported by TV campaigns.
01480 414361 BIGJIGS
This year, Bijigs will be offering an extended range of ecologically exciting toys from its Twigz collection, which focus on developing a love of gardening and the environment in children. All Twigz products are specifically designed for practical use in the garden, promoting a healthy lifestyle and enhancing a child’s understanding of how the world works around us. New additions for 2012 include the
brightly coloured sticks stand upright on the bottom of the pool. Five sticks are in each set in five colours. Finally, Toss n Spin is a pool game, which consists of three inflatable ring hoop targets and three inflatable discs to throw through the hoops.
BRAINSTORM
Brainstorm has added the Eureka Toys Outdoor Adventure range of products to its collection.
The handheld Outdoor Adventure Microscope has 20x to 40x
magnification, built-in illumination and a lanyard. Children are also encouraged to uncover a secret code hidden on the packaging to enter an online prize draw. The Outdoor Adventure Binoculars
are pocket sizes and have 4x magnification and 30mm glass lenses. They also have soft, adjustable eye pieces and a rubberised trim for non slip grip, plus a built-in compass for additional navigation. Finally, the Outdoor Adventure Dynamo Torch has two LED bulbs.
The Original Flying Bird from
Eureka Toys flies by flapping its tear- proof wings up to 50 metres. Simply turn the handle, lift the tail and adjust the angle to achieve the desired flight direction, enabling the bird to climb
MARCH 2012
and turn. Finally, press the switch and once the wings begin to flap launch the bird into the air and watch it fly.
Mini Greenhouse, where children and adults can watch their seeds and cuttings grow in a protected greenhouse casing and, once ready, move them into the garden for them to flourish into plants, vegetables or flowers. On top of this, with the addition of
Green Toys, Bigjigs is aiming to become an ambassador for environmentally friendly play.
01200 445113 GREAT GIZMOS 01293 543221
Great Gizmos’ Mini Tractor and Trailer is a robust ride-on, which is built from red steel and has a large comfortable seat and steering wheel. The spacious trailer is also ideal for
children to store and transport their favourite toys. Also available from Great Gizmos are the Classic Pedal Cars and the Speedster range. There are a number of different designs for children to choose from and the products are designed to cater for ages one up to seven.
01303 250400
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