50 SECTOR GUIDE OUTDOOR TOYS HASBRO 020 8569 1234
With new additions across its N-Strike, Vortex and Super Soaker lines, as well as the introduction of the new Dart Tag range, Hasbro is aiming to boost the Nerf brand to the next level in 2012. First up, and the Nerf N-Strike line has been bolstered with the addition of the glow in the dark N-Strike Rayven blaster. The motorised semi-automatic dart blaster with unique Firefly-inspired styling comes with an 18 dart Firefly Tech clip, which charges 18 glow in the
RE:CREATION
Razor was up a staggering 74 per cent for 2011 in the outdoor and sports category (source: NPD) and was up 98 per cent in December alone. However, with a solid portfolio of proven product, new innovation and marketing support, the firm believes that 2012 is set to be Razor’s strongest year yet. Stunt scooter riding is the fastest
growing extreme sport in the UK, with the new Pro Sport range being Razor’s answer to the popular new trend. A range of scooters are aimed at the eight+ age group (£89.99-£129.99), offering multiple colour variations and sporty hardware including the best ABEC bearings, riser bars with triple clamps and longer slimmer decks. The range will be supported with TV
advertising over Easter and in the peak of the autumn/winter season. 2011 UK Championship winners Team Razor will also be fronting Re:creation’s marketing programme with appearances across the UK. The Razor Global Domination Tour will be extending to hit ten venues in the summer, leading to the de-factor UK National Championships at the National Action Sports Show in July. In addition, the Razor Electric scooter
range is performing well. The E100 finished as the 16th best selling (value) toy in 2011 (source: NPD). July sees the launch of the Razor E90 (£129.99), bringing a new value price point.
MARCH 2012
dark darts. The Nerf N-Strike line also welcomes the Jolt Ex-1 blaster this year, which is micro-sized but comes with macro power. Moving on, and both new and experienced Nerf Dart Tag players can get into the game right out of the box with starter sets complete with a blaster, jersey, darts and eyewear. The competitive blaster sport has one objective: tag or be tagged. New blasters include Speedswarm, a
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compact rapid-fire blaster with both full automatic and semi-automatic options; and Swarmfire, the first fully automatic Dart Tag blaster in the collection, which launches a stream of up to 20 darts. The popular Nerf Vortex disc blasters will continue in 2012 with Vortex Praxis, Vortex Vigilon, Vortex Proton and Vortex Nitron, as well as the new Vortex Lumitron. The pump action blaster includes a ten-disc clip, the
MV SPORTS
MV has what it believes is its best ever outdoor line-up for 2012. The firm’s pre-school wheeled offering is underpinned by the double act of the Thomas & Friends and Fireman Sam licences. MV’s 2012 ranges have been enhanced with new feature driven scooters, trikes and ride-ons. The Peppa Pig trikes, bikes and scooters now have pink and purple colour ways, while the new range of Octonauts wheeled toys, plus the Raa Raa the Noisy Lion and Rastamouse lines will arrive in autumn/winter. MV’s Team GB range of bikes, scooters and accessories is aiming to capitalise on the nation’s medal prospects in cycling. The range focuses on the Team GB signature graphics in red, white and blue and the official British Lion insignia. Meanwhile, the firm’s older boys’ offering has been strengthened with a selection of licences. Led by Ben 10 and Star Wars, the line has been supplemented with ThunderCats (Sword of Omens scooter); Power Rangers Samurai (including the Samurizer scooter); and Transformers Prime (Transforming scooter and skateboard). In addition, MV’s own branded wheeled range is attracting keen
Tactical Rail System compatible with most Vortex and N-Strike accessories and ten glow discs. Finally, Hasbro is adding to its Nerf Super Soaker line with the introduction of the Storm Series, featuring the Lightning Storm and Electrostorm water blasters. Each blaster in the series boasts innovative Power-Soak Technology, allowing for battery operated and fully automatic action without the need for pumping.
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interest. The new Grow & Go line is focused on a parent-friendly combination of convertibility and re- configuration which allows each product to adapt to the child’s needs. Ready Steady Ride is MV’s new line of wheeled toys offering quality and performance at a value price. The Stunted range is aimed at an older boy and includes products for beginners and experienced ‘stunters’, with a highlight being the Stunt Scooter XT. Finally, the Kickmaster balls, goal and accessories line brings training home, while the outdoor play line, Hedstrom, has new larger multi-plays for 2012.
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