ICE PREVIEW Ainsworth: A vision for the future
Ainsworth’s vision for the future of the industry lifts off at ICE 2012, Europe’s premiere gaming conference
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hooting onto centre stage are Ainsworth’s brightest stars, beginning with the unbelievably exciting Dragon & Lights Camera Action link progressives, followed by
the new GamePlus range featuring a kaleidoscope of unique brands and games. This stunning line-up of product innovations must be seen to be believed; come and see “A Galaxy of Options”. Ainsworth will showcase a range of new link
progressives Dragon & Lights Camera Action, both available in the triple screen Super A560 cabinet! Dragon is a 20Line & 25Line game for the 1c market, available in the dual screen A560 with an outstanding signage package and also the unique triple screen Super A560. Designed to wow audiences of all types,
Lights Camera Action offers three levels of progressives, a10 free games feature with a bonus 6th reel, and stacked bonus symbols offering big wins across all lines! With three
exciting game titles to choose from: Hollywood Hype, Action Packed, and Sweet Dreams, players are sure to find a star to light up the stage and payout big money! Lights Camera Action is a 40/50 Line game for the 1c market, available in the dual screen A560 with an outstanding signage package and also the unique triple screen Super A560. Lights Camera Action will become player favourite on your floor. And Introducing… Mega Top, Ainsworth’s
newest A560 cabinet stands above all others! Reaching for the stars is the stylish new 32” LCD top box with exciting event driven LED lighting. Standing over 7 feet tall with 6 levels of progressives, the Mega Top range offers an imposing centrepiece for any gaming floor. Most importantly, it launches with the all new progressive brand Players Paradise Platinum, the next breathtaking extension in Ainsworth’s phenomenally successful Players Paradise jackpot series.
Ainsworth will launch two phenomenal
packages: Multi-Win 1 & Multi-Win 2 that includes an array of Play 50Lines titles! Ainsworth is set to expand their hugely successful GamePlus range with new standalone games including 2, 3 and 4 level stand-alone progressive brands: Double Hit, Triple Shot, Super Game, Play 50Lines an all- new High Denomination game range and the revolutionary ante-bet product Hot Reel. A Galaxy of Options is truly at your fingertips!
John Marks: Beating the Odds
Uniform suppliers John Marks set out the problems – and solutions – in supplying uniforms for the industry. Find them at ICE 2012!
obody seems to be able to calculate the number of variations of the human body – pretty much in the same way
that no-one can calculate the odds at the Roulette table! John Marks, one of Europe’s leading uniform suppliers, battles with this conundrum every day of the week, just as many casino punters do! John Marks, however, manage to beat the odds most of the time. Carolyne Hirsch, CEO of the company, says: “We have been in the industry for 20 years and we never cease to be amazed at the requests we get for special sizes – it makes the search for the Higgs- Boson particle look easy!” John Marks supplies uniforms to casinos, restaurants, bars, and clubs
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worldwide, so shapes and therefore sizing changes dramatically from country to country. Claudia Spurio, Export Manager, finds that although the male of the species is fairly conservative, they tend to exaggerate the size of the chest and underestimate the sixe of the waist! She adds: “Females in different parts of the world want to emphasise different areas of the body; for example, in Africa they want to show off their backside, in America their legs and in Lithuania and the Czech Republic, their cleavage!” The excitement of designing uniforms
today is to ensure that while creating what is highly desirable, the uniform must also fall within price and budgetary constraints as well as conforming to practical disciplines. The odds are firmly on John Marks when it comes to the battle between creativity, fit and performance.
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