MACAU BUSINESS
lecture to the students. Their response has so far been very supportive, Ms So says. The programme will include a study trip that will
take the students to visit resorts overseas, get to know their management models and gain access to their senior executives. Courses will cover human resources, strategic management, integrated resort introduction, hotel management, gaming management, food and beverage, events, and meetings, incentives, conventions and exhibitions (MICE).
Strong interest While the syllabus covers a range of traditional
training”. “The graduates have to have the basic knowledge of how to run an entire integrated resort, instead of just one particular area of management,” she says.
Macau Gaming Industry Employees Association
president João Bosco Cheang Hong Lok welcomes the university’s approach. He says the master’s course will be a stepping stone for employees to win promotions to middle and senior management roles. The benefit will be felt city-wide.
Far and wide
Course applications open at the end of January and just 30 places will be offered, with the majority reserved for Macau residents. Ms So says her ideal students are mid-level managerial executives, preferably employed by hotels, resorts or casinos in Macau. Candidates with industry experience, sound academic qualifications and outstanding English language skills may be given priority. Classes will be conducted at night and no more than four times each week to meet executives’ intense work schedules. In addition, the school has been contacting
“renowned” professors from abroad, including the United States, and senior executives in resorts here to
hospitality topics, Mr Fong emphasises that the focus will be on the resort setting. “For example, hotel management is a very traditional course subject on its own but from the perspective of integrated resorts, we will no longer look at how much a customer spends on a room per night but their overall consumption at the resort as well as their lifetime total value for the property, because people are likely to visit the same integrated resort more than one time in their lives. From there, different marketing, MICE and gaming planning can be laid out,” he says. Reluctant to disclose the tuition fee, Mr Fong says it will be “close” to the cost of other master’s courses at the university’s Faculty of Business Administration, “or just a little bit higher because a lot of resources have been put into it”. The university charges a minimum of MOP68,000 (US$8,500) for courses at the business school, according to the university website. Both Mr Fong and Ms So predict an overwhelming
response when applications open. “We keep receiving enquiries about the course and
have even got calls from very senior executives asking if we can reserve a place for them,” Mr Fong says. Mr Cheang says he wants companies to give local
graduates the opportunities to execute what they have learnt and to support the government’s policy to gradually reduce reliance on non-local skilled labourers. “Training is pointless if no one is willing to use the talents afterwards,” he says.
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