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ICE PREVIEW New rewards system for Inspired


The innovative company is confident its SBG platform with new revenue- generating features will be a highlight of ICE 2012


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nspired Gaming Group has announced an exciting line-up of innovations for ICE


2012, where it will be exhibiting on stand #4075. An industry leader in wide-area server-based gaming, Inspired will focus on


three key themes for the show: server-based gaming, marketing and rewards, and platform convergence. Inspired will unveil CORE VIP, the industry’s most advanced bonus and reward system, at ICE for the first time. It is the latest platform innovation to come from the innovative company and the first and only system to allow in-game rewards for all games, even third-party titles. Inspired’s CORE VIP is modular so operators can take all its features or select certain functions, all of which can be integrated into current loyalty and CRM systems. Luke Alvarez, CEO at Inspired, commented:


“Inspired is in a unique position in this industry in that we are large enough to compete with the US and European gaming


giants, but we are small enough to keep innovation fast-paced and technology-focused. We are a technology company at heart andwill always deliver products that look great but perform even better, due to our unique SBG operating system. We’re launching another industry first with our CORE VIP ecosystem, which will take operators’ current marketing and loyalty strategies to the next level by spanning both online and retail, and allowing in-game rewards across the entire Open SBG™ game library.” Over a decade of hands-on experience and millions in R&D has ensured Inspired is at the forefront of developments in wide area server- based gaming and now leads in next-generation SBG markets, such as the UK and Italy. At ICE, visitors to the Inspired stand can experience the unique qualities of Inspired’s Open SBG CORE™ platform that go far beyond the remote download of games. These qualities include its open source content API (Open


SBG™), innovative add-ons such as marketing and rewards, and in-depth reporting for greater performance control. The land-based SBG platform is also


adaptable to cross-platform convergence, which Inspired will be demonstrating in partnership with its sister company OpenBet. A mini-venue on stand #4075 will demonstrate all ofInspired’s latest innovations including CORE VIP and some key areas of online and retail convergence. A key attraction is Inspired’s multi-platform Virtual Sports for retail, in- home broadcast, online and now mobile.


Inspired’s wide range of products cover over


30 countries and most areas of the industry including casino, bingo, VLT, sports betting and online. For a full range of Inspired products to be showcased on stand #4075 at ICE, please go to www.ingg.com.


Advantech-Innocore at ICE New DPX-120 launched, large range of industrial products displayed


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ore than 2,000 products complete the new line up of Advantech-Innocore at the upcoming ICE exhibition (24- 26 January 2012). Located at


stand no. 3332, in addition to the advanced DPX-series of dedicated gaming boards and systems, a wide range of Advantech standard industrial PC products will be on display at the upcoming trade show in London. The display of standard products underlines the fact Advantech-Innocore is a full member of the Advantech corporation, now the world’s largest company in the world of industrial automation devices and computing. For customers of Advantech-Innocore, this means they now have access to the widest range of industrial and semi-industrial PC components such as the obvious Mini-ITX, ATX and Com-Express, but also to hospitality and digital signage solutions, Portable and handheld battery- powered terminals and tablets, touchscreen computers, I/O modules, industrial controllers, open frame monitors, etc. From the impressive range of Advantech


40 JANUARY 2012


‘standard’ products, a selection of semi- industrial Mini-ITX and Micro-ATX PCB’s can be seen on the stand. These include boards based on the AMD G-series chipset and the Intel HM65 chipset. First focus however at ICE is the well known


DPX range of products, a family that welcomes a new addition in the E-series, the DPX-E120.


The DPX-E120 is a complete industrial computer system that offers good performance and very low power with the AMD G-Series embedded platform. Core of the DPX-E120 is the AMD G-series chipset, accommodating CPU’s ranging from 1.2GHz single core to 1.65GHz Dual Core. The


integrated AMD Radeon HD6130 graphics Direct X 11, Open GL 4.1 represents integrated high performance graphics for two independent displays. A full feature set of I/O, COMs and security designed specifically for gaming devices is also included, making the DPX-E120 an ideal integrated platform for many gaming, amusement and kiosk applications. The overall system is housed in an attractive extruded case and the gaming functions share the same API as Advantech-Innocore’s other DPX Series boards. The DPX-S415 and DPX-S425 are the latest addition to the versatile DPX-S series, offering existing customers a springboard to newer, higher performance technology (being backwards compatible with the existing DPX- S410). Utilizing the latest computer technology, the highly integrated single board computers allow the game designer to transform their electronic game machine into a multimedia powerhouse. High performance graphics engines are included that offer 3D acceleration and multi-monitor support and dual core 64- bit CPUs allow optimal use of the latest 64 bit operating systems and system RAM up to 8GB.


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