organic skincare
Going green - we hear the termoften these days, whether it relates to what we serve at the dining table, what we wear, or the products we use on our skin and hair.
Organic products were once seen as pretentious and for those who had the luxury of spending more on their weekly shop, but, as we move with the times, people are realising that organic products aren’t just a ‘fad’, they really can benefit us health-wise both on the inside and the outside, which is why more and more of your clients are on the look out for a salon providing organic and natural salon treatments and retail products.
“Informed clients are beginning to ask about ingredientsmore andmore and magazines are constantly promoting the negative use of parabens, petrochemicals, and the general use of strong chemical preservatives,” says Shirley Taylor of Beautytrade Ltd.
According to theOrganicMonitor, over the last couple of years, growth rates have led to a flurry of newproduct launches in the organic sector and product penetration in retailers is increasing as consumer demand for natural and organic personal care products continues to strengthen. In 2009 theOrganicMonitor predicted that the natural and organic beautymarketwill experience a further 9%growth between then and 2015, despite the recession.
The skin is the largest organ in the body and therefore can absorbwhat is put onto
it.According to The SoilAssociation, a UKorganisationwho certify organic
products: “Individual ingredients vary in their ability to penetrate the skin, some are absorbed in tiny amounts, while some can reach the blood vessels below the skin and be transported around the body.While one productmay contain very small amounts of some of these ingredients, it is the cumulative effect of applying various products regularly that causes concern.”
Shirley offers ‘food for thought’where this is concerned when she said: “It’s interesting to ask therapists and clients if they would eat the products they work with/use to deliver face and body
treatments.Most turn their noses up and suggest I’mcrazy – the reason is that ‘they don’t know what’s in it’. So why are they applying it to their skin – particularly when 60%of what we put on our skin is absorbed? So, when you teamthis with the results, you’re left with a pretty strong argument for organic!”
By using products that contain natural or organic ingredients, the intake of chemicals can be limited. “One way organic products can be a benefit to the client is because the chemical/synthetic intake isminimised, which is becoming increasingly important to people, thereby improving the overall health and vitality of the skin and the body as a whole,” says Tracy Smith, owner of The Skinsmith, UK distributor of Éminence Organic Skincare.
“We are subjected to greater chemical/artificially created products nowadays so itmakes sense to try to reduce that chemical intake.Minimising
“Informed clients are beginning to ask about ingredientsmore and more andmagazines are constantly promoting the negative use of parabens, petrochemicals, and the general use of strong chemical
preservatives.” - Shirley Taylor,
Beautytrade Ltd.
the body’s chemical intake by using organic skincaremust bemore beneficial to health and well-being in the long-term.
“The benefit to the salon/Spa owner is that (a) they are giving their clients choices, (b) they are the forefront of a lifestyle choice. Not all skin care businesseswill be at the forefront of the customer trends, so a salon/Spa owner gives their business a significant point of interest if they offer organic alternatives to skin care,” Tracy continues.
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