microdermabrasion
“Clinician technique is very important duringMicrodermabrasion treatments, as the level of results are determined by the application of the crystals to the skin,” says Lisa. “Askin abrasion treatment stimulates blood supply to the skin, promoting production of newcollagen fibres to the dermis, the lower inner layer of the skin, thus giving a long lasting and total rejuvenation effect. This targets the early to moderate signs of ageing, skin rejuvenation and skin lumps and bumps.”
The development of effective systems means the results are visible after just one treatment and the speed of the treatment means it is not time consuming for both the client and the therapist,with a regular facial treatment usually taking around 30-45 minutes.”
Lisa says: “Recent trends have seen an increase in feet and hand treatments, allowing salons and clinics to provide treatments formore clients and benefiting fromprovidingmore treatments fromone machine and one clinicians skills set.”
“Microdermabrasion on the hands is a popular treatment due to the instant smoothing effect the treatment provides,” says Lisa. “It is common knowledge your hands can give away your age, far quicker than your face can and therefore looking after the hands is a key concern amongstmost clients. Rough skin on the feet can also cause concern and can be effectively treated by intense exfoliation treatment.”
“Microdermabrasion on the hands is a popular treatment due to the instant smoothing effect the
treatment provides.” - LisaHutton of Lynton.
Create combos
IntroducingMicrodermabrasion as part of an existing treatment can get clients hooked on the results by seeing themfirst hand.
“Microdermabrasion, can be sold as package deals in conjunctionwith other treatments for example,Microdermabrasion can complement IPLtreatments,” says Andrew. “Removing the dead skin fromthe stratumCorneumlayer of the skinwill help the penetration of light (reducing light reflection) resulting in amuch better absorption in the targeted chromopores.”
Don’t thinkMicrodermabrasion is just for the face either, as it is extremely effective on all areas of the body.
“Microdermabrasion can also be sold specific to skin concern; an acne sufferer may visit your clinic for IPLtreatments however, suggesting a followupwith Microdermabrasion treatment,when the acne is not active,will enhance the results of the overall skin texture,” she adds.
Aftercare advice
“Microdermabrasion treatments are easy for clinicians to give advice on howto replicate at home in order to prolong the treatment results, enabling the clinician to suggestwhen the client should come back for another treatment and increasing the number of repeat customers,” says Lisa.
“In addition, this treatment requires little fuss, suggesting SPF only, as a required post treatment application. SPF should be part of a clients’ everyday skin care regime, therefore, little specific treatment after-care is required, opening up the Microdermabrasion treatment to a range of customers, as some clients like little fuss and tend not to keep up regimes at home, a treatmentwhich requires too much after care can sometimes put clients off.
“So promoting theMicrodermabrasion treatment as a ‘no-fuss’ treatment is a viable option to reach a higher number of potential clients. Explaining the benefits of regular exfoliation to clients helps themunderstand the benefits of a Microdermabrasion treatment.”
Profitability importance
“Microdermabrasion is a simple yet effective treatment to introduce into your salon and is themost profitable piece of equipment that youwill buy,” states Lucy. “For that reason it is important to select the
“Profitability has to be a key factor in developing your salon so research before
purchase is essential.” - LucyDowling of Eden Aesthetics.
one that provides themost effective treatments for the client, the easiest to use for the operator and themost reliable and ultimately themost profitable for the salon business.”
Lucy adviseswhen choosing your systemto pick carefully according to your budget and type of salon. “As formost other things in life you getwhat you pay for and cheapest is not always
best.The ultimate choice of Microdermabrasion is one of the contributing factors that enables you to differentiate you fromyour competition.”
“Profitability has to be a key factor in developing your salon so research before purchase is essential,” she
adds.The initial purchase price of aMicrodermabrasion machine is not the only consideration, it is important to understand the costs per treatment as these can vary fromunder £2 to over £
10.Arelatively cheap initial purchase could actually be outweighed by expensive ongoing consumable costs. Lucy says: “One of themost appealing facts about introducingMicrodermabrasion is that the payback on thesemachines is relatively quick.”
For information about Microdermabrasion, see our listings on page 151
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