become real clients – provided they aren’t in jail or worse. “The biggest advantage is that interlock installation brings a client through our doors,” Duran says.
DIVERSIFICATION OPPORTUNITY #4: BE AN EARLY ADOPTER. While competition and even the industry in general may be adapting to certain current trends, it may be prudent to be a risk-taking visionary and try out a product that no one’s using at all – yet. In Florida, a high-tech firm called FIST Enterprises is mar-
Consumers looking for value are also concerned about how technology integrates with their offspring’s agenda.
potential in 40,000 eligible clients countywide, 8,000 of which have the devices installed, he tells Mobile Electronics. Overall, Duran estimates ignition interlock to be about a fifth of his business, more or less. And, despite the seriousness of the subject, he is still able to realize that the offenders can
keting proprietary fingerprint technology as a means to unlock doors and start a vehicle. Ted Chrostowski, manager of High- way Hi-Fi in Melbourne, Fla., is an early believer in the biometric system, which runs $499, installed. Chrostowski said he believes he’s the first in his area to order FIST, and predicts that the technology will take off, even going so far as to say it’s “skyrocketing” – although he has yet to install a single one. “I’m waiting on our shipment to come in,” Chrostowski said, adding that his plan is to install the device into his own vehicle and then make it available for display. I’ll also have it on our next show car, in the back, for safety. There are all kinds of possibilities.” ■
Car Audio Integration Solutions
phone: 650-592-15-23 fax: 866-269-30-54
www.GROMAudio.com
QUALITY SOUND . INTEGRATED CONTROLS *Mention this ad at the time of the order
USB/AUX/Bluetooth/Android integration into factory car stereo
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