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THE BUSINESS TRAVEL MAGAZINE I 39 w Show Preview ➔ Getting back to business


The 2012 Business Travel Show takes place at London’s Earls Court exhibition centre on February 7th & 8th, featuring suppliers from across the industry and a programme of seminars


THE Business Travel Show takes place again this February, featuring some 200 exhibitors from across the industry. A free-to-attend educational


programme runs across the two-day event and features 26 sessions split between panel discussions, case studies and master classes. The sessions are sponsored by American Express Global Business Travel, Concur, Lanyon and Egencia. New to the event in 2012 is a dedicated Business Travel Technology zone and what organisers claim is the industry’s largest fully hosted buyer programme – sponsored by Virgin Atlantic, Redspotted hanky.com and Connections – which will see over 1,200 senior travel and procurement managers visit the show from across Europe. Perks for hosted buyers include


"First-time exhibitors include Hong Kong Airlines, Travelodge, Oman Air, Evolvi, City Apartments and Jigsaw Conferences"


February. Over 500 guests are expected to attend the


free travel and accommodation, transfers, access to a First Class lounge and a personal concierge service. In return, buyers have been asked to commit to at least four pre-scheduled appointments. An executive buyer programme returns to BTS for the third year and the European Travel Buyer Awards will again take place on the eve of the show, Monday 6th


popular black tie event which is this year sponsored by Carlson Wagonlit Travel and Diners Club. Eleven weeks out from the


show, organisers said that confirmed exhibitors have exceeded the century mark, with many regulars back for more and others – such as United Airlines, Hotel Scene and Oakwood Worldwide – returning after a break from the show.


Barclaycard, Best Western Hotels and Egencia have increased their presence for the forthcoming show, while first-time exhibitors include Travelodge, Hong Kong Airlines, Oman Air, Evolvi, City Apartments and Jigsaw Conferences. Show organisers are expecting over 200 exhibitors to have signed up by the time of the show. Groups of specific suppliers


can be easily located in the appropriately named Pavilion of Serviced Apartment Providers, the Airline Pavilion, the ITM Village and the HSMAI Hospi- tality and Meeting Exchange. “We’re delighted with the support the industry is showing towards the 2012 Business Travel Show,” says event director David Chapple. “It’s testament both to the


resurgent confidence within the market after a couple of very harsh trading years, and also the continual injection of investment into the Business Travel Show to ensure it continues to deliver for buyers and suppliers.” The Business Travel Show confirmed last year that the Global Business Travel Associ-


ation (GBTA) would be its official association partner in 2012. “A previous alliance with the association for the European Travel Buyer Awards proved particularly fruitful in increasing the European diversity of attendees, nominees and winners,” says Chapple. “We’re equally confident


that the association will help us to extend the reach of BTS’s European Hosted Buyer Programme in 2012, leading to increased ROI for exhibitors.”


THE DETAILS


When: Tuesday & Wednesday, 7th-8th February 2012 Where: Earls Court 2, London Travel: Earls Court and West Brompton are the nearest tube stations, with the latter also served by overground trains. Registration: Sign up to attend for free at www. businesstravelshow.com


56 I THE BUSINESS TRAVEL MAGAZINE


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