38 B 2 B Back office Big increase at EiG
Newly released figures show that the 10th annual EiG (Milan, 20-22 September) attracted 1,744 attendees, the highest level of visitor numbers in the decade it has been running and a 30 percent year-on-year in- crease.
City of Milan
Virgin Games CEO Simon Bur- ridge’s im- pression of the show was ‘very good’. “I also think EiG’s move to Milan has
been a success. It’s a fabulous city, and I think it’s good to ring the changes from time to time, to stop everything getting too formu- laic,” he said.
FRAUD Returning numbers
EiG organiser Clarion Gaming reported that over 40 percent of exhibitors have already re- booked for 2012, illustrating the continued success of the event. Event director Ewa Bakun said: “Everyone here at Clarion has been extremely pleased with how the event went and the feed- back
we’ve all been re- ceiving.”
Peers de résistance
Norbert Teufelberger, co-CEO
Bwin.party Digital Entertain- ment, commented: “EiG is at a venue that my peers like a lot. It’s a great place to get everyone in the industry together, meet peers, and learn a little bit from the oth- ers, which is always a goal when coming to an event like this.”
BettingBusinessInteractive • NOVEMBER 2011
Reducing fraud levels to sweet OFA
By connecting up financial details with identity details, Callcredit’s latest product helps pinpoint potential fraud. C
allcredit Information Grouphas launched a new feature to its flagship fraud prevention product CallValidate called
Ownership Fraud Alert (OFA). Callcredit describes OFA as one of the most exiting innovations in ID and pay- ment fraud prevention in recent years. De- livered as an additional service through CallValidate, OFA has increased the num- ber of CallValidate fraud warnings and will enable its customers to pinpoint fraud at point of application or during payment transactions. CallValidate combines traditional elec-
tronic verification of identity with the ability to verify card and bank accounts that are owned by that identity. It achieves this
through cross referencing of the card num- ber, bank account and sort code with Call- credit’s Share database. OFA has been de- veloped to detect and prevent ID and pay- ment fraud by pin pointing applications and transactions where the identity pre- sented with the card or bank account does not own it. OFA fraud warnings will identify the name and/or postcode of the person who is registered to the card with pin point accuracy. OFA has been designed to return man- ageable referral rates with low false posi- tive rates enabling businesses to deploy optimal fraud prevention strategies for ID and Payment Fraud. This extra insight closes the loop on fraud and the combined wide range of configurable verification and
fraud checks provides unrivalled power in detecting and preventing fraud. Callcredit has developed a range of
products designed to help reduce fraud such as CallValidate. Ownership Fraud Alert is just one of over 70 sophisticated fraud warnings within CallValidate with each being configurable to an individual business’s strategy, which ensures that le- gitimate, good and honest customers are not caused unnecessary inconvenience. Callcredit head of product strategy - fi- nancial crime, John Cannon, said: “We are consistently finding new ways to improve our products and services and the devel- opment of OFA will have significant benefit to the full range of Callcredit customers. Financial institutions will be able to use it to
verify individuals at the point of application whereas those within the retail and gaming sectors, for example, will be able to use it to authenticate online transactions and re- duce the risk of chargebacks”. He added: “In a fast changing world
where would be fraudsters are becoming ever more sophisticated in the ways in which they try to mastermind fraud it is im- perative that those who might be targeted, stay one step ahead of the fraudster. By utilising fast and efficient validation tools which provide the maximum protection, through specific multi identification ele- ments in real time, businesses across a wide range of sectors can ensure that they are not exposed and become soft targets’ for the fraudsters.”
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