BettingBusinessInteractive • NOVEMBER 2011 EiG Live betting VICTOR CHANDLER User-friendly interface is ‘vital’
Neil Robertson of Victor Chandler explains that it’s not just sport that is attracting the attention of live betting punters. “
There are a number of difficulties with trading in play,” commented Neil Robertson, Victor Chandler International’s head of live & in-play. “The speed at which decisions need to be made, and the volatil- ity of markets means that in-play traders are often under a lot more pressure than pre-event traders. Yes, some sports are more difficult than others, for example, simple scoring system sports such as vol- leyball or handball don’t take a huge amount of knowledge, whereas sports such as cycling, ski jumping or Moto GP require an in-depth understanding of the sport by the trader.”
According to Robertson, those decisions are made as quickly as things are occurring. “We have a system that provides TV feeds from the venue, which ensures we have faster pictures than any broadcast TV chan- nel. We also have a built in delay in-running when placing a bet to make sure that all bets are genuine.” Robertson said that there are differ-
terface for live betting markets. “This is vital,” he said. “We have scoreboards with messages and easy to understand markets in all our sports. We also clearly display all matches and have a full live diary to allow customers to see which events are coming up. Placing a bet is only a couple of clicks and the customer can see exactly which bet they have placed straight away.” Interestingly, Robertson revealed that
THERE ARE THRIVING
BETTING MARKETS AROUND LIVE QUIZ SHOWS
ences between live betting punters and ‘tra- ditional’ punters apparent already. “Live bet punters are different in that they tend to look for current markets where the out- come will quickly be known. Some of our
more popular markets are ‘will there be a goal in the next 15 minutes’ in football and ‘player to win the next game in tennis’.” He also believes in the importance of of- fering those customers a user friendly in-
it’s not just sporting events that are attract- ing live betting. It seems that the trend for watching TV shows and simultaneously tweeting views on it via Twitter also trans- lates to the betting markets. “Live markets on televised game shows
are popular,” he commented. “We bet on Deal or No Deal when it is live. We don’t offer bets on pre-recorded game shows though, not only to protect against some- one already knowing the result, but also to avoid taking genuine bets of customers who cannot win as the result is already de- termined.”
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