30 B 2 B Essential Guide to ... EiG
PARSPRO Automated for the people
Thorvar Hafsteinsson, marketing manager at sportsbook solutions developer Parspro, discusses how his firm has been helping customers offer live betting with the minimum of fuss.
the acceptance and processing of sports bets, their approach and individ- ual backgrounds differ widely. Broadly speaking, Parspro clients are looking for increased automation reducing operational expences, increased profits, se- curity in their operations, flexibility, speed, and the ability to expand rapidly if required. Unlike many other service providers,
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Parspro offers its customers a fully auto- mated live betting solution. With the mar- ket demanding more and more markets every day, operators are looking towards odds providers for added services as a means of saving labour and related costs. By connecting Parspro sports betting to a third-party odds provider, where the im- porter component in the LiveBetting sys- tem handles all communication with the third party live feed provider, Parspro is
lthough the needs of all online gaming operators are the same in terms of basic services, i.e.
able to provide it’s customers with a fully automated sports betting system that pro- vides full control of risk management, odds recalculation , event closure, results and payouts.
An excellent example of the use of au- tomation to drive down costs is Parspro’s latest sports book/live betting installation on be half of
Cirsa.es, which provides the operator with a fully automated sports bet- ting site, while at the same time enabling the operator to manually control events of higher priority when needed. When in man- ual mode, each individual bookmaker is able to oversee multiple events using a sin- gle interface. This set-up ensures a high availability of international events at any given time, and at the same time allows the operator to control domestic events that are of premium priority for the operation. Operating seamlessly in tandem, the Par- spro Juliet (live betting) and ppTOTO (sports book) purpose-built management
clients provide full control of running bets, allowing operators to open and close mar- kets, change odds, and pay out winnings, all in real time. As a result, the system helps optimise profit on outstanding bets, by pro- viding the operator with a complete overview of the performance of each bet. Over the past 12 months we have seen
leading operators offering live streaming on a greater scale than ever before. This has proven to be a great success, resulting in up to 60 per cent more sales. At Cirsa all live stream videos will be synchronised with in- play offerings ensuring maxi-
mum punter experi- ence.
As the whole industry has noticed, live betting has been gaining popularity and will, without a doubt, be the most popular sector of the industry. Having that in mind, Parspro is now offering live betting to its mobile platform. And as more and more of- ferings are exposed to punters, the need for predictive display of markets, based on punter behaviour becomes increasingly more important. This feature, among other innovative developments, will be available as part of Parspro’s mobile live betting plat- form in the near future. The challenges the industry is facing in the short term are essentially the same as they were over decade ago. Operators and suppliers alike will have to continue devel- oping and offering their customers top notch software and services, by constantly improving performance, adding more fea- tures, and improving the overall user expe- rience, while at the same time offering se- cure, stable and reliable platforms.
BettingBusinessInteractive • NOVEMBER 2011 Live betting
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