BettingBusinessInteractive • NOVEMBER 2011
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CASINO Bet3000 gets social B
et3000is the first operator to offer Multi-Player Roulette from QuickFire - the first in a series of community based games. Based on one of Microgaming’s top performing games Premier Roulette, Multi- Player Roulette allows players to place bets on the table alongside up to four other players, who can also choose to play on a 20, 40 or 60 second table.
Bet3000 director affiliate marketing Ellen Learmonth commented: “The com- munity bonuses and a chat application will improve player en- gagement and en- hance the overall gam- ing experi- ence. We think the
games will prove to be very popular with our customer base, as they appeal to social- ly active players.”
CIRSA turns to Betware G
aming software supplierBetwareis to offer major Spanish operator
CIRSAits flexible and secure gaming plat- form to launch and run all of its online oper- ations with games from renowned gaming vendors. Betware CEO Stefan Hrafnkels- son said: “We at Betware are extremely happy with the agreement with CIRSA as it is yet another proof of the strength of our gaming platform designed and developed over the years to best suit most demanding gaming operators.”
CIRSA stated that: “Our goal is to take an active stance in the online regulated gam- ing market. Betware’s gaming platform is well suited for that as it solves all the rele- vant requirements set by the regulator.”
SLOTS New Victorious slot
N
et Entertainment’s latest video slot is Victorious - a brand new 5-reel slot with 243 bet ways to win; designed to ap- peal to players looking for more ways to win than the traditional winning combina- tions in a slot. Featuring The Golden Eagle Wild that substitutes for all symbols in both main game and Free Spins provides addi- tional excitement and anticipation. The main attraction in Victorious is the Free Spins which is triggered by three or more Golden Wreath symbols and is
designed to mirror the cruel battle- field of the glad-
iators. The company has also launched Mythic Maiden, a 5-reel and 30 bet line video.
POKER
Shuffle Master organises its deck
S
huffle Masterhas been active in li- censing its products with two new announcements in October. The firm has amended its sublicence
and online gaming agreement with Chartwell Technology, which has seen the latter secure rights to offer Shuffle Master’s popular Three Card Poker game to legal regulated online op- erators in the British Isles, including the United Kingdom, the Republic of Ireland, the Isle of Man and the Channel Islands.
The amendment builds on a 2009 licensing
agreement under which Chartwellalso secured rights to market software based on other Shuf- fle Master’s proprietary games, including Drag- on Bonus, Let it Ride, Fortune Pai Gow Poker, Casino War, and Ultimate Texas Hold ‘Em. Darcy Krogh, VP business development of Chartwell, said: “The opportunity to partner
with such a well-respected North American gaming brand is fundamental to our focus on developing one of the most comprehensive gaming platforms for the delivery of the best gaming content to the regulated online gaming industry.”
Meanwhile, Shuffle Master has also signed a deal with OpenBet allowing it to provide on- line games based on some of Shuffle Master’s most popular proprietary table games to Canada’s legalised online gaming sites, in- cluding Loto-Québec and the British Columbia Lottery Corporation. “The agreement with Shuffle Master allows us to deliver even more content to the Cana- dian lottery market as their enabling technol- ogy platform and e-casino provider,” said Max Francis, OpenBet’s commercial partner manager.
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www.gameon-marketing.comwww.GameOn-Marketing.com PLATFORM Feritta buys CyberArts O
nline social games developer Fertit- ta Interactivehas snapped up the assets of online gaming solutions Cyber- Arts Licensing. Chris Derossi, co- founder of CyberArts, said: “Fertitta Inter- active’s strong vision, commitment to seek federal regulation for online poker, and long history of gaming industry lead- ership make it the perfect new home for the CyberArts products and personnel.” The deal saw Intralot Interactive USA conclude the sale of its minority stake in CyberArts, following on its decision not to exercise the option to increase its partici- pation to 51 per cent. The company said that the move was a result of its strategic decision to focus its key resources on its own suite of renowned technology and services.
MOBILE LaunchPad winner deal D
avid Wainwright, CEO of TopHat- Apps, has said that the company has already benefited from winning EiG’s Start-Up launch Pad competition in Milan by securing a deal. The firm, which pipped Tajitsu Industries to win the competition, introduces free gaming apps into restrict-
DAVID WAINWRIGHT
ed markets, and then slowly introduces regu- lated gaming as legisla- tion permits. Wain- wright said: “I am ab- solutely delighted to have won the presti- gious EiG LaunchPad - a true honour. The feedback from the panel was invaluable and will be used to fine tune the business model. We secured a
large distribution deal as a result and are now in active talks with investors. EIG was a great show and the perfect launch pad for the company.”
CONSULTING Website launch
I
hre Consultingfounder Edward Ihre believes his firm’s new website will help inform the market of its achievements over the last 18 months. He said “It has be- come apparent during this period that there has been a lack of transparency/pre- sentation of not only what we bring to the value chain, but also what various affiliate programs offer, which brands they support and how those differ from one another in terms of strategy, target markets, software and USPs. All of that should and will have a major impact on which operators and affil- iates should work together. We hope to change that, making the industry more effi- cient and profitable doing so.”
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