This page contains a Flash digital edition of a book.
BettingBusinessInteractive • NOVEMBER 2011


earls court, london 24 - 26 january 2012


register for free entry at: www.icetotallygaming.com


PHIL SIERS


much greater chance of survival if some- one suffering cardiac arrest is defibrillat- ed within four minutes of the heart attack occurring. When deployed, the DOC sys- tem automatically triggers an alert and makes contact with an experienced helpdesk operator provided by Mondial Assistance, a world leader in remote med- ical services. At the same time, a GPS sig- nal gives the operator immediate notifica- tion of the exact location of the patient and a call to the emergency services is made.


VIRTUAL SPORTS


B2B 33


Virtual showcase


day data will be available via the SISdata365 feed while SIS will make the data available to third party suppliers for those customers subscribing to the Dubai Swing service. Shops will take the Dubai Swing service


via SISFACTS, while operators worldwide can take a packaged streaming service for their website and mobile outlets, available only via SIS. This will be delivered in an inte- grated ‘player’ allowing online bookmakers to offer bets on the live streams. Phil Siers, MD LBO division, said: “Racing


from Dubai is a first class product with World Cup day the richest meeting in the


world. Races from Dubai have always been popular with our retail customers and we were keen to secure it exclusively for them once again. “Providing it for the online market is a new initiative for us, but we were keen to re- spond to the demand from digital bookmak- ers and have worked with digital specialists Cobain to provide an integrated player to deliver the streamed pictures.” SIS will also provide fixed odds pricing and is also looking at supplying a pari-mutuel offering for those customers wanting it.


I


nspired Gamingis to promote its wide range of Virtual Sports at this month’s SAGSEshow in Buenos Aries. Recognised as some of the most graphically rich virtual sports betting content in the world, available sports include soccer, horse racing, cycling, motor racing and tennis. It is flexible enough to be operated across all platforms: televised in-shop or on private terminals, broadcast in- home, online and on cell phones. Inspired said Virtual Sports products gen- erate in excess of US$7bn of revenue and US$950m gross win and its Server Based Gaming products, which includes the Storm cabinet, generate over US$30bn of handle every year.


Bring new customers into your shop!


Already operating with Paddy Power, William Hill, Coral, Tote, Jennings and many more Increase your offering, increase your client base and increase your profits In play betting in shop every day Over 75% of bets placed are accumulators 3.000+ markets available every week Betting in 10 different languages Double digit margin New features every quarter Racing Post Predictor on upper screen Live scores and integrated statistics


For further information please contact William Weir on +44 7966 473150 or email ww@bgt.ag


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