BettingBusinessInteractive • NOVEMBER 2011
earls court, london 24 - 26 january 2012
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MOBILE
Racing UK offers up bet- to-view
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acing UKandWilliam Hillhave teamed up to offer live horseracing via a new bet-to-view service on the Racing UK App. That means anyone who places a minimum £2 bet with William Hill - via the Racing UK App - can watch live racing from the broadcaster’s 30 tracks, which include Cheltenham, Aintree, Newbury, Kempton, Goodwood, Newmarket, Epsom, Sandown and York. Fiona Stevenson, head of mobile marketing, William Hill, added: “Our latest mobile partnership with Racing UK shows our confidence in the mobile market. Rac- ing fans can now watch races from the UK’s best race- courses whilst betting directly with the UK’s best bookmaker, with the benefit of form and data, and all while on the move.”
Actus gets Tote Ireland mobile
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ote Irelandhas launched Tote Mobile through an application developed by mobile commerce firm Actus Mobile. Un- like other mobile betting sites it allows pun- ters to place Tote bets on UK and Irish rac- ing including the Jackpot, Placepot, Exac- ta, Trifecta, Daily Double and Pick Six, by registering a Tote account. Actus has gone ‘live’ with the first in a series of applications of its highly secure mcommerce software called m:Cypher. The Actus developed technology, specifically designed for mo- bile phones, claims to be the world’s most secure mobile transaction platform with 4- Factor Authentication (4-FA) security, a se- curity level that would take a supercomput- er 150 years to crack.
CONTENT
Tennis deal for Sportsman
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heSportsman Media Grouphas ac- quired the live streaming rights for bet- ting and gambling purposes of the Aus- tralian Open. The Munich-based sport rights and sport marketing agency and Tennis Australiaagreed on a two year deal starting in 2012. Tennis Australia CEO Steve Wood said: “Tennis Australia is de- lighted to have signed a two year deal with the sportsman media group and we look forward to a successful and mutually bene- ficial commercial relationship.”
PRICES Blue Square and 888 in-play with Sporting
B2B Sportsbook Listings betting - Live
B2B 35
S
porting Solutions, the B2B in- play trading and pricing division of the Sporting Index Group, has announced thatBlue Squareand
888sportare the latest sportsbook brands to join its fast-growing service. Both Blue Square and 888sport will be taking in-play prices across a number of sports, including American football, baseball, basketball, ice hockey, rugby union and tennis. Vincent Leonard, sportsbook product manager of Blue Square, commented: “In play betting has been a huge growth area for Blue Square over the past couple of years and the thirst shown by our customers shows no sign of decreasing. We chose to partner with Sporting Solutions to fill a gap in our in-play schedule because their trading models, technology and professionalism was a perfect complement to the service we
already offer our customers both online and on our mobile products.” Richard Jerman, head of 888sport, added: “In-play betting is 888sport’s biggest growth area and partnering with Sporting Solutions will enable us to leverage this even further. Offering our customers more in-play markets is also key to our mobile betting strategy. This association with Sporting Solutions enables us to offer even more UK and international in- play markets both online, and to our ever growing number of mobile customers.” Sporting Solutions has quickly estab- lished itself as a pre-eminent provider of trading and pricing services to the betting and gaming industry, enabling bookmakers to outsource their in-play betting on 22 sports. A wide range of partner operators al- ready includes William Hill, ToteSport, Sky- bet, Centrebetand Party Gaming.
www.boolabus.com betting platform
www.buzzsports.com
Thomas Krohne, CEO of the Sportsman Media Group, added: “The Australian Open is one of the world’s most prestigious ten- nis tournaments and is now the master- piece of our broad tennis portfolio for the gaming industry, which we see as an impor- tant partner for sports entities.”
Betgenius gets Burns P
rovider of data-driven software solu- tions,Betgenius, has appointed Daniel Burns as chairman. CEO Mark Locke commented: “We are delighted to welcome Daniel to the Board where his ex- tensive knowledge and experience in the industry can further add to our onward cor- porate development. Daniel’s experience in technology, media and betting industries will add a new dimension and outlook to our company as we continue to grow. ” Burns added: “I am thrilled to become the chairman of Betgenius Limited, which is a company with not only excellent prod- ucts and infrastructure but also an excel- lent reputation within the industry. I look forward to helping a company with so much potential develop further.”
Second place for LiveSport
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zech sports data firmLiveSport has been ranked as second in this year’s
Deloitte Technology Fast 50 Central Eu- rope - an achievement not reached by a Czech company since 2005. “We are very pleased that our position among the dy- namic companies has been confirmed after
last year’s success in the category for young companies,” com- mented Martin Hajek, CEO of LiveSport. “In highly competitive on-
line field we have decided to bet on creat- ing our products in the best way we can and that the resulting product will promote it- self. More than 20m users of our websites show that we are going in the right direc- tion.”
PLATFORM
Sports Betting Tech ‘impressive’
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oss Leo Thomas, managing director of Austrian operator WinFootball, has explained why he was impressed with the Sports Betting Tech’s product, after his firm signed up for its fully managed sports- book solution. He said: “WinFootball specialises in global football betting markets - and Sports Betting Tech’s football events and markets are very impressive. This offer, together with our football fan-orientated marketing actions, forms the base for reaching our football-betting customer base. WinFoot- ball is 100 per cent orientated around foot- ball fans around the world and our betting offer, promotions, and features are tailored for their needs.”
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