PACKING A PUNCH W
Caribbean Island By Island
The Caribbean offers a compelling cocktail of beautiful islands and competitive prices – its aim in 2012 is to ensure that key ingredients remain fresh and enticing, says Jo Cooke
ith increasingly competitive pricing, additional airlift and
added-value extras becoming standard at many properties, the Caribbean is going all out to hold its own in the face of stiff competition from long-haul sun, sea and sand rivals, especially in the Indian Ocean. The West Indies remains synonymous
with laid-back luxury living, and all- inclusives that offer unlimited alcohol as part of their package. While agents and operators report UK consumers are increasingly eager to try the low-cost luxury offered in Mauritius and the Maldives, especially with a rise in the number of direct flights servicing the region, the relaxed and familiar charm of the Caribbean continues to be a hit with British holidaymakers, who return time and again.
Tourism Talk CAROL HAY
director of marketing Caribbean Tourism Organization
“Visitor figures from the UK so far
this year have shown a mixed picture. We’ve seen impressive growth in visitor numbers for a range of well-known favourites through to lesser-known
destinations, with some CTO members remaining stable and some seeing a decline. We’re hopeful for growth over the next 12 months. "The past year has been hard for the
UK and for the travel industry especially, but overall the Caribbean has been pleasingly successful in the circumstances. "We’re hoping our continued efforts
to boost travel to the region will continue to prove effective. Airlift is likely to remain stable and we’re also very much hoping our lobbying efforts against the UK’s current APD model will have helped encourage the government to create a fairer banding system which will improve our destinations’ competitiveness. "In terms of agent training, we’re hoping to conduct further CTO ‘Courses in the Caribbean’ fam trips and host Courses on the Caribbean Roadshows around the UK in 2012.”
Island by Island ANGUILLA
There are 33 beaches on this chic, sleepy, pint-sized isle measuring just 35 square miles. Flat and dry with a shrubby interior, Anguilla’s white-sand coastline is the big draw. Even in high season you can get a swathe of beach all to yourself. The most northerly of
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CANCUN • CAP CANA • HUATULCO • LA ROMANA • LOS CABOS • MONTEGO BAY • NUEVO VALLARTA PUERTO AVENTURAS • PUERTO VALLARTA • PUNTA CANA • RIVIERA CANCUN • RIVIERA MAYA • TULUM Proud members of Preferred Hotel Group.
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