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Seeing is believing. Oman has positioned itself as the authentic face of Arabia. Its breathtaking landscape, unique experiences, 6000 years of history and warm welcome mean beauty has an address.

The Sultanate of Oman is a truly stunning and unique destination.

From its majestic fjords, in the northern peninsula, to its lush green valleys south of Dhofar, it offers dramatic landscapes packed with exciting experiences.

Whether your client is looking for an authentic Arabic experience or wants to laze around in the lap of luxury for a few days, Oman has just what they need. With 3165km of pristine coastline, an attractive beach is never far away or for those who want to get far from it all the Hajar mountains and vast desert expanses await.

Add in the 6000 years of history and Oman ticks all the right boxes for culture vultures; or highlight the fi ve species of turtle and the destination’s diverse natural beauty and wildlife lovers will book too.

There are magical moments in the desert to promote, on soft adventure excursions or desert safari trips in the vast Wahiba Sands. Or, your clients can stay overnight at a luxury desert camp, visit Jebel Akhdar or head to the old capital silver city of Nizwa, famed for its fort, mosque and souk.

For those who love to be active Oman can also claim some world-class diving and snorkelling, plus hiking, trekking and rock climbing opportunities.

Selling Tips

• Stress the warm friendly Omani welcome • Sell Oman as the authentic Arabia - it’s a real cultural experience • Target pamper break clients with Oman’s world-class spa product • Recommend Oman for honeymooners and also for luxury city breaks, culture and adventure holidays • Recommend twin-centre holidays in Oman, internal fl ights easily link Muscat with Khasab in Musandam and Salalah in Dhofar • Highlight Oman Air’s non-stop, direct fi ve- star service. Flights go daily from the UK with a seven hour fl ying time


Meet the Oman team at WTM for some useful contact building and some fun educational activities. There will be some fantastic prizes up for grabs plus lots of experts on hand to help.

NETWORKING RECEPTION Tuesday 8 November, 4.00-5.30pm on stands ME400/ME430 in partnership with Oman Air

AGENT TREASURE HUNT Wednesday 9/Thursday 10 November, On Sultanate of Oman stand ME400 & Oman Air stand ME430


For more information on Oman contact: Oman Ministry of Tourism UK & Ireland Representative Offi ce Tel: 020 8877 4524

Email: Visit: Train online at See the Oman fam trip report – out with this issue and available online at

guests stay in the luxury Desert Nights Camp or with Hud Hud where they stay in luxury mobile tents.

Where to stay

Accommodation in Oman is of a world- class standard and includes Shangri-la, Intercontinental, GHM, Hyatt, Ritz Carlton, Millennium, Six Senses, Marriott and Hilton. Kempinski is also expanding its portfolio into the Sultanate.

Oman has a growing range of boutique hotels. The View has been designed to offer an eco-friendly retreat in the Jebel Akhdar and the Sifawy Boutique Hotel, 45 minutes’ drive from Muscat, offers 55 rooms and 30 suites. The Sahab Hotel, situated on Saiq Plateau at 2,004 metres on Jebel Al Akhdar, is set to become famed for its breathtaking sunrises and sunsets.

Glamorous camping, or glamping, is also a popular choice in the Wahiba sands where

Must do

• Muscat city tour to see the stunning Sultan Qaboos Grand Mosque, the Sultan’s Palace, forts and museums and the authentic Muttrah souk and the corniche • Eat out – the food is exceptional from international fi ne dining to truly authentic Omani food, world class restaurants and bars

What’s New

• The newly-built state-of-the-art Royal Opera House Muscat opened in October, and features unprecedented performances in its inaugural season up to December 31. Music concerts will feature Maestro Plácido Domingo and the Royal Oman Symphony Orchestra, Andrea Bocelli and the world’s greatest living cello player Yo-Yo Ma with the London Philharmonic Orchestra. • The Wave Golf Course designed by Greg Norman will open in 2012 This will be Muscat’s second, 18-hole golf course. • The fi ve-star Chedi Hotel opened a new spa in October perfect for pamper breaks.


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