SHOW REPORT TRAVEL MART LATIN AMERICA
Brazil developments come at a cost
highest in Latin America. Chris Pickard, vice chairman of the
The rising cost of a holiday in Brazil
was one of the hot topics at TMLA, with tour operator product managers and representation companies united in their concerns that the situation will escalate in the run up to the 2014 World Cup and 2016 Olympic Games taking place in the country. Evidence of the rising cost of eating
out, drinking and sightseeing was experienced first-hand by many delegates, while accommodation costs throughout the country are among the
IN BRIEF
Metropolitan's double opening Metropolitan Touring opens two
hotels in Ecuador this autumn. The 31-room boutique hotel Casa Gangotena is located in the heart of Quito's Old Town and opens this month, while the 21-room Mashpi Lodge is set amid rainforest on the slopes of the Andes, a 2.5hr drive from Quito, and opens in November.
PromPeru's viral hit PromPeru's flashmob video filmed
in the Nebraskan town of Peru has proved an online hit. The 15-minute film has been viewed over 130,000 times, and sees a coachload of Peruvians disembark in front of some shocked locals, then hand out food and drink and put on a concert. Search for ‘imagen pais promperu Nebraska’ on YouTube.
Natoura's UK boost Venezuelan operator Natoura
reports an increase in UK visitors, thanks largely to Geodyssey. The UK-based operator specialised in Venezuela when it was founded and continues to offer a full brochure dedicated to the country. Itineraries typically feature Angel Falls, the Gran Sabana and the islands of Los Roques.
Latin America Travel Association, said, “Our key message to Brazil has to be that due to rising prices and the strength of the Real, they are pricing themselves out of the international market. Other Latin America countries are much better value. The numbers are clear – Brazil is receiving fewer European and North America tourists today than it did back in 2003.” He added, “Brazil and its neighbours should start to put packages together for the World Cup to show that the region is still open for normal tourism. If not, Brazil might follow in the footsteps of South Africa and find that the World Cup year will be one of the worst ever for tourism as normal tourists stay away.” Karem Baena Basulto, product intelligence manager for Embratur, the Brazilian tourist board, said the country needs to focus instead on added value and unique experiences in order to meet aggressive new visitor number targets. Embratur's new goal is to
attract 10 million visitors a year by 2020, up from 5.4million in 2010. “Many travellers have Brazil on their
radar at the moment and they are looking for different experiences. This is what we are working on with tour operators and the destinations. “The 12 World Cup cities will be the
focus for promotion over the next few years, but the whole country will get an upgrade. New accommodation supply is on track and the government is providing incentives for investors and hoteliers,” said Baena Basulto. “Brazil and football go hand in hand.
Having the World Cup here is going to be a very special experience and I think travellers appreciate that. We hope fans will follow their teams around the country so all of Brazil benefits.” The 12 host cities for the 2014 World
Cup are Belo Horizonte, capital city Brasilia, Cuiaba, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Salvador, Sao Paulo and Rio de Janeiro, where the final will be held. Embratur's dedicated World Cup 2014 website is:
www.braziltour.com/worldcup
A Singular hotel addition for Patagonia
The Singular Hotel in Chilean
Patagonia was launched to the trade at TMLA ahead of its official opening in November. Promising an ‘authentic Patagonian experience’, the hotel is a converted cold storage plant built in 1915 and incorporates an impressive museum, 57 guest rooms and one of the region’s biggest spa centres. It can be sold on both a B&B or all- inclusive basis, with the latter including transfers and local expeditions such as speedboat trips around the fjords, horse-riding, kayaking and trekking in Torres del Paine National Park. The recommended stay is three or four nights and access is by flights to Punta Arenas followed by a three-hour drive, or by flights to Calafete in Argentina, followed by a four-hour drive. It will initially be closed in the Patagonian low season which runs from June to August.
www.thesingular.com
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