FEATURE USA: THE SOUTH WEST
THE SOUTH WEST Top Selling Tips...
• Saddle up...“Ranching is an ideal choice for families. Rates include all meals, horse riding, entertainment, selected activities and weekly barbecues, which makes it easy for families to budget with confidence and offers terrific value for money”
capacity on the route as well as Virgin
Atlantic introducing its new twice- weekly service from Manchester in April. So far, UK direct arrivals have increased by 15.2% against 2010. We are continuing to promote Las Vegas as the undisputed entertainment capital of the world, showcasing new acts such as Rod Stewart, Elton John and Shania Twain.”
JANE DAWKINS UK trade manager, Arizona Office of Tourism “We are hoping that our
centennial celebration will tempt the UK visitor over the next 12 months. The new blockbuster movie, Cowboys and Aliens, is set in an Arizona desert town called Absolution, so Arizona is no doubt going to put the Wild West in the spotlight. While many people take day trips to see the Grand Canyon, we would like to see more visitors come south and experience the real Arizona.”
From the Front Line CASEY HURFORD
product manager, Funway Holidays “Las Vegas continues to
be our best-selling US destination with strong sales into 2012. It offers something to suit everyone and is constantly evolving. Its proximity to the Grand Canyon means visitors can experience this natural wonder by adding on a day trip, rather than opting for a fly-drive tour. The Southwest is rich with contrasts and visitors can experience the natural canyons and landscape of the region as well as enjoying the bright lights of Las Vegas, the spa and golfing of Scottsdale and even alien encounters in Roswell.”
MARK MEREDITH USA product manager, Virgin Holidays “Las Vegas continues to
be a really popular destination for us, and with Virgin Atlantics’ new direct flight from Manchester even more customers are visiting the area. Las Vegas is also a great base for exploring the South West. Our golden triangle trip, which takes in Las Vegas, LA, and San Francisco, is a real hit with customers. I think the reason is its diversity – one minute you can be in Santa Monica soaking up the rays and the next minute snowboarding in Heavenly on Lake Tahoe.”
JONATHAN COUCH USA product manager, Travel 2 “Fly/drives are selling
extremely well around the Canyon lands 24 October 2011 •
www.sellinglonghaul.com
CASEY HURFORD product manager, Funway Holidays
Don’t forget winter...“Arizona is perhaps not perceived as a winter sun destination, but the climate around Phoenix and Scottsdale absolutely lends itself to this market”
JANE DAWKINS, UK trade manager,Arizona Office of Tourism
Explore the contrast...“Pre- book a Maverick Grand Canyon Explorer helicopter tour to experience the stark contrast between the bright lights of Las Vegas and the natural wonder of the Grand Canyon”
CASEY HURFORD product manager, Funway Holidays
Hit the road, Jack..."One of the best ways to see and experience Nevada is to drive along the so-called 'Loneliest Road in America' – Highway 50. Chances are you won’t see another car" PETER ELLEGARD, travel writer
and Travel 2 is having an excellent year in Las Vegas. I believe this is due to very aggressive ground product and hotel rates which have hit rock-bottom on occasions. Our free-night offers have also been extended into 2012. We have expanded product offerings next year – a new fly/drive tour starting and ending in San Diego includes visits to Arizona, New Mexico, Colorado and Utah.”
ALISON WOODROW Addison Travel, Manchester “The Southwest is always
easy to sell as most people want to do San Francisco and Los Angeles and then it is easy to add Las Vegas and the Grand Canyon. I have sent clients to Las Vegas and some like to do two-centre stays. I have also booked clients on coach tours of the region. I like the region because it offers so much variety. Last year I organised our aviation society’s trip to the Desert Boneyards, where surplus aircraft are kept. We started in Los Angeles and then went via San Bernadino, Mojave and Las Vegas to Phoenix.”
Where To Book It FUNWAY HOLIDAYS - 0844 557 0626;
www.funway4agents.co.uk A seven-night South West fly/drive,
Clockwise from left: The desert around Tucson; Hitting the piste in Heavenly; California dreamin'; Native America in Taos; Big Sur,
METROPOLITAN TUSCON CONVENTION BOARD
BMI PUBLISHING/MATT BONNER
BMI PUBLISHING/MATT BONNER
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