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Company/Late News


Sealey’s Vehicle Service Promotion Sealey have just launched the third edition of their Vehicle Service promotion, featuring hundreds of tools at great prices, valid until 31st December 2011. The promotion features many new products, including the PPVT Automotive


Test Probe, TA126 30A Automotive Current Tester and the new range of Digital Automotive Analysers with IC.


Other products on offer include the CT955 Petrol Engine Compression Test Kit, Oil Filter Wrenches and Tyre Inflators and Pressure Gauges. The MAC1250 12V Mini Air Compressor is on offer at just £15.45+VAT and comes with a free 1/2” Sq Drive 4-Way Wheel Brace.


Reply No. 29


‘Go For Gold In 2012’ With Solus


Solus opens door to its extensive showroom for exclusive trade event (Oct 3rd – 14th, Droitwich, Worcestershire) The UK’s leading supplier of garden, home and leisure products, Solus, is opening the doors to its extensive showroom this October (4th – 14th) for a special pre-season trade event that promises to be bigger and better than ever before.


The two week event will take on an Olympic feel with customers invite to ‘Go for Gold in 2012’. For the fourth year running the annual event will offer customers both old and new an unrivalled opportunity to see the company’s whole offering under one roof, including leading brands such as Yeoman, Joseph Bentley, ChapelWood, Botanico, Bermuda, Solus Leisure and Adorn. Solus customers who attend ‘Go for Gold in 2012’ will also be able to take advantage of a whole host of exclusive price deals and incentives, designed to help retailers maximise future sales opportunities. The event will also showcase Solus’ wholesale partners such as Hozelock, Vitax, Sinclair, Fiskars, Scotts and Bayer. Bringing a ray of summer sunshine into October, visitors can enjoy a traditional English picnic, made from delicious locally sourced produce. The ‘Go for Gold in 2012’ event also coincides with the launch of Solus’ new brand catalogues. Featuring all new ranges for 2012, the brand catalogues will become essential tools for buyers over the coming seasons, providing a one-stop- shop for all garden, leisure and home product needs. To help celebrate its 21st anniversary in 2012, Solus’ market leading tool brand


Yeoman will also be showcasing something rather special during the ‘Go for Gold’ event. To mark this milestone the brand will attempt to produce the World’s largest spade in preparation for 2011-12 gardening season. The attempt will aim to smash the existing record held by Rollins Bulldog Tools Ltd (UK) of 3.61 metres. Not content with just one huge spade, Yeoman will also be making a total of 90 giant spades available as part of a sales promotion to Yeoman stockists at the ‘Go for Gold’ event.


Reply No. 30


BHETA Launches Connex Service For Manufacturer/Distributor


Partnerships The British Home Enhancement Trade Association (BHETA), which has launched a web-based manufacturer / distributor finding service for its DIY and Housewares members called BHETA Connex, has secured its first potential partner. German flatware, cutlery and table top manufacturer, Carl Mertens, has asked for its profile to be listed on the Member Zone of the new BHETA website with a view to pairing up with a UK distributor.


Based in Solingen, Carl Mertens has manufactured stainless steel cutlery, flatware and table top accessories for the mid to high end market since 1919. Its collections are already represented in outlets all over the world including the Ka De We in Berlin and the Shin Kong Place in Peking. Claudia Brüngel, international sales manager of Carl Mertens, said, “We are really looking forward to working with a distribution partner in the UK through the good offices of BHETA.”


Reply No. 31 telephone 01444 440188 ToolBUSINESS+HIRE 27


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