NEWS Games retailers turn to film for sales boost Koch Media and GAME back film releases to complement core offerings MCV launches DVD and Blu-ray page
by Christopher Dring UK GAMES retailers are missing a trick by not stocking DVD and Blu-rays, Koch has told MCV. The firm’s words come as GAME and Gamestation announced that it will be selling Blu-ray movies alongside PS3 hardware in around 300 of its stores. “DVDs are much more mass market than games, and thus the more outlets that sell DVDs, the more DVDs will sell,” said Koch Media UK MD Craig McNicol. “It does not cannibalise in the way that games do and the opportunity for specialist games retailers is clear – add- on sales of entertainment product whilst the more considered purchase of the video game is mused over in-store. The synergies are obvious for distribution and games retailers.”
As a complement to its core games business, Koch
Stocking the latest blockbuster movies on DVD and Blu-ray can generate extra revenue for both games retailers and distributors
sells and distributes DVDs in the UK, Germany and Italy. It had a Top Ten hit with Superin August, and there are a number of major products on the way, such as Will Ferrell flick Everything Must Goand Jessie Eisenberg movie Holy Rollers.
“Our message to the trade is support both categories
“ by James Batchelor
RISING STAR Games is targeting supermarkets with its next handheld puzzle title, Cradle of Rome 2. The firm says the title is ‘ideal’ for grocers as it appeals to the more casual shopper. “Quite simply, Cradle of Rome 2is your ultimate impulse purchase product,” Rising Star product manager Yen Hau told MCV. “It has a simple yet addictive and recognisable game mechanic, it is the sequel to one of the best-selling match-three games and has a very appealing price point. “All that combined makes it the ideal product for
www.mcvuk.com
Cradle of Rome 2’s simple gameplay increases its appeal to impulse buyers
DVDs are much more mass market than video games. Craig McNicol, Koch Media
as the business processes associated with each are so similar. And in Koch you have an existing partner to help you.”
GAME head of PR Neil Ashurst added: “The PS3 is now under £200 and for that price gamers are getting a great Blu-ray player as well as one of the best consoles
out there. We know gamers want to make the most of their console and use all its available functions.” Koch Media: 01256 385200
MCV has introduced a new page dedicated to Blu-ray and DVD releases. You can find it on page 56
Cradle of Rome 2 is ‘perfect supermarket product’
shoppers who are looking for some entertainment while doing their weekly supermarket run. “We have a strong position with several supermarkets, which stems from the success of Cradle of Rome 2’s predecessor.
“This new game will be supported by both sides to ensure that ample stock is available in-store up to and beyond the Christmas period.” Cradle of Rome 2will be released for DS on October 21st. A Cradle of Rome/ Cradle of Egyptdouble pack hit shelves earlier this year. Rising Star: 01582 433700
September 30th 2011 9
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