CAMPAIGN OF THE WEEK
CAMPAIGN OF THE WEEK
DANCE! IT’S YOUR STAGE
PQube enters the competitive dance genre with a sturdy marketing push and help from professional dancers
[INFO] Released:
September 30th
Formats: Wii, PS3, PC
Publisher: PQube
Developer: DTP Entertainment
Price:
£49.99 (PS3), £39.99 (Wii), £29.99 (PC)
Distributor: CentreSoft
Contact: 0121 625 3388 PRINT
The game has been covered in all major specialist gaming
publications, as well as trade press. These magazines have also covered Dance! It’s Your Stageon their respective websites.
ONLINE
The official website has mailed out game information to 25,000 subscribers. The game has also been covered by IGN, Eurogamer,
VideoGamer.com, GameSpot, Movemodo, Xboxliveaddictsand more. PQube has also been running social media activity.
EVENTS
PQube promoted the game to over 7,000 people at the World Street Dancing Championships in August. Throughout the weekend, 5,000 flyers were handed out, and a mailout was issued to 22,000 people. The firm has a similar partnership with the UK Street Dance Championships 2011.
COMPETITIONS
A number of competitions have run through the game’s website and social media. Prizes included tickets to Reading Festival, an iPad 2 and a dance lesson from instructors at TV’s Pineapple Dance Studios. The studio has also collaborated with PQube on a trailer (pictured above).
14
September 30th 2011
www.mcvuk.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72