NEWS
“Strategy guides offer retailers good margins and are a great add-on sale to the game.” The battle against internet FAQs p39
Major ad drive for Batman game
Warner’s action sequel to appear on ITV, Sky Sports, C4 and Channel 5 – even trucks Shortlist coverwrap booked by James Batchelor
THE DARK Knight won’t be hiding in the shadows over the coming weeks as Warner kicks off a big marketing campaign for Batman: Arkham City. The publisher will be targeting male gamers with a campaign that spans TV, print, online, retail, outdoor ads – and even UK roads and supermarket shelves. Central to the plan will be heavyweight TV advertising, with 60, 30 and 10-second spots running across a mixture of channels, including ITV, C4, Channel 5 and Sky Sports. These will run around male-focused programming, such as Champions League and Premier League matches plus comedy shows and films. In addition to ads in specialist gaming magazines, Batmanwill appear in national press around launch as well as on
“ by James Batchelor
DISTRIBUTOR Gem Logistics is in high spirits having worked on the summer’s biggest blockbusters.
Between the start of May and the end of August, Gem Logistics was the distributor of every Chart-Track weekly No.1 bar one, with L.A. Noire, Duke Nukem Foreverand the triumph of Zumba Fitness keeping the company on top.
Shoppers will be picking up six million Batman- branded snacks and three million drinks cans.
a Shortlistcover wrap with a print run of 500,000 copies. Online, the game will take over the homepages of IGN, YouTube, SkySports, Team Talkand Football 365. Warner has even arranged on-pack promotions with Rustlers and Kick Energy. This means more than six million Batman-branded microwaveable snacks and three million drinks cans will be made available between now and Christmas. Other retail promotions include a wide range of POS, including 3D Batman figures that can swing from the ceiling, and branded delivery trucks featuring the game’s
striking
monochrome art. Meanwhile, Arkham Cityinserts will be included with all Batmanfilms through Warner Home Video this Q4. Playable code
of Arkham City has been present at both
GAMEfest and Eurogamer Expo, and the game is the headline sponsor of October’s MCM Expo in London. The anticipated Batman: Arkham Cityis due
for release on October 21st. Warner Bros: 020 7984 6718
Gem delighted with summer chart champions
“We’re very pleased,” said head of marketing Katie Rawlings. “We are here to support our clients by delivering an efficient and comprehensive supply chain solution. Manufacturing lead times have been reduced and with our flexible approach we are able to deliver to tight deadlines, both for the day one release and ensuring replenishment orders are fulfilled to guarantee the demand for products is met.”
The firm is also expecting
strong performances from the titles it will be handling this Q4.
These include Ubisoft’s Assassin’s Creed: Revelations and Just Dance 3, 505 Games’ Cooking Mama 4 and Grease, and Rockstar’s Red Dead Redemption: Game of the Year Edition. Gem Logistics: 0845 456 6400
You can read more about the company on page 33.
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