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TAG-TEAM INTERVIEW Media Molecule’s James Spafford questions Sony’s James Gallagher
What is a typical day at work like for you? The PlayStation Blogis one of the busiest company blogs on the web so most of my days are spent going through content requests, both internal and from third-parties; and then proofreading copy, uploading assets – every part of the process that takes a post from the original idea to going live. I also make sure I put aside time for responding to comments, writing original features and managing our Twitter account. As anyone working at a large company will sympathise with, all of that is punctuated with lots of meetings.
James Spafford, Community Manager, Media Molecule
What is the most popular type of content you post for the PlayStation Blog? News is the biggest driver of traffic, as are PlayStation Store updates but you also get the odd surprise hit. A really ramshackle video of me unboxing the GranTurismo 5 Signature Edition wearing
FROM THE ARCHIVE... TW0 YEARS AGO MCV SEPTEMBER 25th 2009
NEWS Retailers predict the biggest sales spike ever and long-tail sales as pre-orders for Call of Duty: Modern Warfare 2continue to roll in… Microsoft claims that Xbox 360 will take the bulk of MW2 sales… Retailers, publishers and format holders call for the Government to emulate France’s strict ‘three strikes’ anti-piracy law… Sony targets iPhone users with launch marketing for the imminent PSPgo… Licensing agencies search for gaming partners to handle the Monty Pythonand Shootbrands… John Lewis and Venom teams up with Cath Kidston to create an exclusive range of DS accessories…
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CHARTS: ALL FORMATS 1. Need for Speed: Shift..................EA......................360, PS3, PC, PSP 2. Guitar Hero
5...................................Activision......360, PS3, Wii, PS2 3. Batman: Arkham Asylum...............Eidos ..................................360, PS3, PC 4. Wii Sports
Resort..........................Nintendo ........................................Wii 5.
Wet........................................................Bethesda............................360, PS3
AND FINALLY We offer a behind the scenes look at FIFA 10’s TV ad, which features Wayne Rooney surrounded by fans, and Arsenal, Man Utd and Everton fans actually getting along… Warner Bros’ UK team dresses up as various Harry Potter characters for GAME’s annual conference, where Koch hired some ‘everyday gamers’ to promote U-Sing. ‘Everyday gamers’, mind, that wore pink brassieres and denim hot-pants. Naturally.
Vs
white gloves got hundreds of thousands of views.
What are your top tips for other industry blog teams? Be wary of anything subjective because the reader presumes you’re biased, and rightly so. A couple of Premier League team sites had rumour round-
up stories on transfer deadline day and I couldn’t understand why. Company blogs should deal in facts, but you don’t have to present them dryly.
If you had to beat the Grim Reaper at a game, which game would you pick? I’d say crown green bowls but
James Gallagher, PlayStation Blog Manager, SCEE
I’d imagine the Grim Reaper has seen a fair amount of that in his career. So I’ll say one of the Micro Machines parodies in LBP2– because it’s you, Spaff.
And who will be your Tag- Team victim next week? Sega’s Mike Kebby.
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