NEWS: DIGEST
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
WEEKLY MARKET VALUE: £27.7m No. 1
Over 900,000 software units were sold last week, up 75 per cent over the seven days before. £27.7m was generated (up 136 per cent), the second highest number this year.
Week Ending September 24th, 2011
30 25 20 15 10 5 0
It’s amazing what two games can do. The market was driven largely by Gears of War 3, comfortably the biggest seller of the week. F1 2011 also performed well, but had to settle for No.2.
BRANDMAP WHY GAMERS PLAY GTA ‘Fantasy life’
‘Involvement in story’ ‘Violence’
‘Explore & discover’ ‘Fight and combat’ ‘Short play periods’ ‘Makes me laugh’ ‘Mental challenge’ ‘Be creative’
‘Develop and build’ ‘Play with people’
Copyright © GameVision Europe Ltd 1st May 2011
12 September 30th 2011 37% 16% 34% 18% 29% 6% 27% 13% 22% 13% 16% 23% 14% 20% 9% 16% 6% 10% 5% 8% 3% 10%
Average Game GTA
ROCKSTAR Games and Take-Two recently announced that the Grand Theft Autofranchise has now shipped in total a staggering 114m units, with GTA IValone shipping over 22m. This week we’re going to look at
the GTAbrand using the GameVision Brand Map you can buy direct from the MCV Reports page on
www.mcvuk.com. We asked 6,728 gamers about the game, of whom 1,716 had played it in the last six months. 528 of these told us about their experience of the GTA franchise in more detail. GTAis dominated by male gamers, with a 4:1 ratio of male to female players. And despite the GTAtitles usually carrying 18+ ratings, 20 per cent of players are aged under 16. It’s not just the latest title –GTA
IV– that is being played; San Andreas(35 per cent) and Vice City (14 per cent) still remain popular years after their release.
GTAoften attracts unwanted criticism for its levels of violence, but it’s this violence and combat that a lot of gamers enjoy (29 per cent and 22 per cent respectively). However, more gamers enjoy other features of the game, namely ‘doing things I cannot do in real life’ and ‘involvement in a story’ (37 per cent and 34 per cent respectively). GTAwould not be the game it is if it wasn’t for the violence and escapism that exists in worlds like Liberty City. So what’s next? In GTA IVwe saw the introduction of online play and Rockstar showed how DLC can be made an essential (rather than simply a ‘nice-to-have’) addition to a gaming experience. User-generated content has the potential to be the next step forward to encompass a creative element to gameplay. Whatever Rockstar does next, there are certainly 22m individuals waiting for GTA V.
www.mcvuk.com/reports.
www.mcvuk.com
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media £27.7m
906,646 Units
PRE-ORDERS TOP 10 FIFA 12 –
SPECIAL EDITION 360 EA
£17.64m
687,610 Units
£11.7m
519,196 Units
2. FIFA 12 – SPECIAL EDITION PS3....................................................................................EA
3. BATTLEFIELD 3 – LIMITED EDITION 360....................................................................................EA
4. FIFA 12 360....................................................................................EA
5. FIFA 12 PS3....................................................................................EA
6. BATTLEFIELD 3 – LIMITED EDITION PS3....................................................................................EA
Week Ending September 10th
Week Ending September 17th
The other big launch of last week was streaming service OnLive. There were special offers running for over 100 games on the platform, but these sales are not included in this week’s figures.
Week Ending September 24th
Can the market grow again next week? Retail and EA will expect it to, what with the arrival today of the UK’s second most popular game franchise – FIFA.
7. PES 2012 PS3.........................................................................Konami
8. DARK SOULS – LIMITED EDITION
PS3........................................................Namco Bandai
9. UNCHARTED 3: DRAKE’S DECEPTION
PS3...............................................................................Sony
10. THE ELDER SCROLLS V: SKYRIM
360....................................................................Bethesda
Week ending: September 26th 2011 Source:
SHOPTO.NET
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