Trans RINA, Vol 153, Part C1, Intl J Marine Design, Jul - Dec 2011
between Chinese and European owners. Europeans go on a cruise for 10 days or 2 weeks, whereas Chinese owners would use the boat for a few hours per weekend to entertain clients, family, and friends. Using the vessel as they would a restaurant or karaoke lounge in the city. [2]. The nature of luxury in China is evolving, time is a luxury. As such luxury can be about
reducing stress,
increasing the quality of relationships, getting more sleep at night.
In this evolving luxury landscape, people are
opting for more sophisticated electronic media and mobile communications devices. [3]
In reviewing recent superyacht design trends McCartan et
al In
superstructure, glass has become a creative element for designers, with the objective of
[4] observed that most new superyacht builds
include transparency as a design feature; glass is used as a component part of the structure, a technology transfer from the automotive industry.
both hull and giving the
owner/guest/client a more direct experience of the sea, by integrating the interior and exterior experience. Typical applications involve large windows in the hull to provide illumination and panoramic views.
A current trend in styling is the variable geometry yacht, with the objective of bringing the user closer to nature in a protected environment. These are domotic systems of electrical or hydraulic platforms with electronic control, which gracefully glide into position at the touch of a button. For superyachts it involves movable terraces and platforms. This current styling trend facilitates the luxification process, identifying the inextricable link between luxification and Design-Driven Innovation. [ 4]
In developing an emotional design framework for
evaluating luxury in superyacht interior design from a Chinese cultural perspective, a case study was developed which elucidated the cultural specificity of luxury from a Chinese perspective. The outputs were visual, both mood boards and inspiration boards, supported with personas and interior concept developments with rationales for design features and colour schemes. This visual design research resource will be used to inform the design process. [5]
Feng shui, the art of space arrangement, has made a great impact on Chinese society. It reflects and shapes most of the traditional Chinese cultural values. Because feng shui continues to play an important role in the contemporary Chinese world, it is important
in designing for the
Chinese market as a primary focus of design philosophy. Feng shui, or “wind water”, represents a traditional Chinese worldview regarding the relationship between people
and nature. It concerns the harmonious
positioning of accommodation with particular regard for the proposed site’s manifestation of chi or the “life’s breath.”
It has a profound cultural basis and is broadly associated with different aspects of Chinese culture. It not only
enriches but also reinforces Chinese cultural values. The four Chinese cultural values reflected in the practice of feng shui
are: prosperity/status/longevity, harmony, moral concern and aesthetic views.
Key aesthetic principles in feng shui are that architecture should be symmetric and properly fit with nature. For example, the shape of the hemisphere for the roof of a building is a preferred form. The chosen area for a living space should have a clear boundary in which the environment shows a holistic balance. This requires that an appropriate area from the perspective of feng shui must have natural shields on its four directions within an appropriate distance. Finally, the holistic balance of the chosen area is grounded in the concept of humanistic harmony. In other words, feng shui emphasises the importance of integrating people with the environment by harmoniously resolving the dialectic contrast between yin and yang, strength and weakness, activeness and tranquility, fullness and emptiness, and swiftness and slowness, in order to create a humanistic atmosphere. [6]
Building on the emotional design aspects of high speed boating and contemporary Chinese luxury, the design scenario proposes to change the meaning associated with superyachts by developing a high speed superyacht coastal cruiser. This reminds the user of their discovery of speed and freedom on the water. The key contrast of operation being that when the vessel is stationary it can be used to entertain guests. The design brief uses an advanced high speed pentamaran hull to minimise fuel consumption for the specific speed range. This hull is acting as a platform for the design. The key technical areas within the hull should remain unchanged. Given the high speed capability of this design platform, detailed consideration of user activities when underway in the context of safety and ergonomics will strongly influence aspects of the interior design. The social activities, interior and exterior design will be informed by the emotional design Chinese cultural case study [5] and contemporary Chinese interior design research.
2 DESIGN PROCESS (EMOTIONAL DESIGN FRAMEWORK)
The activities of the emotional design framework are shown in Table 1. For the first part of the project, students worked individually to develop client personas, and a design theme through research to identify high-end Chinese luxury hotel interior design trends. To support this activity the students used user profiling templates, inspiration boards and mood boards as well as the Chinese superyacht interior emotional design case study [5] as an informed starting point for research.
This
resulted in a series of inspiration boards and a composite mood boards for both the client persona and the Chinese cultural concept of luxury. Sketching and rendering were then used to develop an exterior form and three interior GA proposals. At the interim assessment design review with members of Studio Starkel, the persona to be used
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©2011: The Royal Institution of Naval Architects
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