Trans RINA, Vol 153, Part C1, Intl J Marine Design, Jul - Dec 2011
are an important part of our culture, and the woman or man who drives a car sees it as an extension of who they are1
“I can’t think of anything as emotional as a car. It touches everybody, it is in our minds, it gives us motion” Murat Günak2
This emotional communication is achieved by using surface form, visual mass, volumes and highlights…
3. THE DESIGNER
The designer is the link between technology and user, the point
of communication between all
departments of the company and the customer. Designers create the interface DESIGNERS
USERS
CUSTOMERS DESIGNERS TECHNOLOGY CLIENTS
MANUFACTURER BRAND VALUES
This Interface is about communication. This paper is concerned with what designers do and what happens in the blue arrow.
Mankind has been able to survive and evolve because of the use of tools. Mankind was probably a toolmaker (designer) before he was an architect, and certainly before
he was a farmer. Boats were the first
transportation vehicles, probably used well before the domestication of animals. Thus tool-making (design) and boat building (naval architecture) are fundamentals of the
Figure 1 Design Considerations the different Figure 2: small tool production at Baum Bonne3
In this example in figure 2 a cutting instrument, the technology is the cutting edge of the flint, and the user is the Palaeolithic man, or woman. He/she needs a part to hold on to, and a part to cut with, the job of the designer is working out the best way to do this. Ease and joy of use depends upon many factors. There is evidence of production of standardized products made from the local flint
France. This
human experience. An industrial designer working today has to be aware of many areas of expertise (Figure 1)
in the Baume Bonne cave in the Verdun area of standardized industrial production could
have been taking place as long ago as 300,000 BC (Gagnepain and Gaillard 2011)4
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©2011: The Royal Institution of Naval Architects
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