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Trans RINA, Vol 153, Part C1, Intl J Marine Design, Jul - Dec 2011


are an important part of our culture, and the woman or man who drives a car sees it as an extension of who they are1


“I can’t think of anything as emotional as a car. It touches everybody, it is in our minds, it gives us motion” Murat Günak2


This emotional communication is achieved by using surface form, visual mass, volumes and highlights…


3. THE DESIGNER


The designer is the link between technology and user, the point


of communication between all


departments of the company and the customer. Designers create the interface DESIGNERS


USERS


CUSTOMERS DESIGNERS TECHNOLOGY CLIENTS


MANUFACTURER BRAND VALUES


This Interface is about communication. This paper is concerned with what designers do and what happens in the blue arrow.


Mankind has been able to survive and evolve because of the use of tools. Mankind was probably a toolmaker (designer) before he was an architect, and certainly before


he was a farmer. Boats were the first


transportation vehicles, probably used well before the domestication of animals. Thus tool-making (design) and boat building (naval architecture) are fundamentals of the


Figure 1 Design Considerations the different Figure 2: small tool production at Baum Bonne3


In this example in figure 2 a cutting instrument, the technology is the cutting edge of the flint, and the user is the Palaeolithic man, or woman. He/she needs a part to hold on to, and a part to cut with, the job of the designer is working out the best way to do this. Ease and joy of use depends upon many factors. There is evidence of production of standardized products made from the local flint


France. This


human experience. An industrial designer working today has to be aware of many areas of expertise (Figure 1)


in the Baume Bonne cave in the Verdun area of standardized industrial production could


have been taking place as long ago as 300,000 BC (Gagnepain and Gaillard 2011)4


C-26


©2011: The Royal Institution of Naval Architects


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