Trans RINA, Vol 153, Part C1, Intl J Marine Design, Jul - Dec 2011 12. CONCLUSIONS


Automotive design techniques are sophisticated tools that can help yacht and boat builders create even more user friendly, safer, emotionally appealing boats.


  


 


 


13.


Good industrial design helps the bottom line It is a collaborative process, a team effort


Designers have to link the teams and keep the vision. This


there are many conflicting requirements It


usually


requires company-wide involves changes


methods or working practices It


is particularly demanding when cooperation as it


in construction takes time –in an ideal world, the design


process should not be rushed- give as much time as is possible for the design process.


If you think good design is expensive you should look at the real cost of bad design


Treat industrial design not as an afterthought but as a driver and quality control which must be part of the entire development cycle


REFERENCES


All trademarks, products and groups mentioned in this paper are the specific property of their respective companies


1.


2. 3.


4. 5. 6.


7.


LEWIN Tony ‘How to Design Cars Like a Pro’ Motorbooks International (17 Sep 2003) ISBN-10: 0760316414


Lignes Auto no 6http://lignesauto.typepad.fr/


Aruvian's Research, Feb 2010 Renault S.A. - SWOT Framework Analysis http://www.researchandmarkets.com/reportinfo. asp?report_id=586852&t=d&cat_id=


http://www.conceptcaronline.com/concept- cars/concept-car-22.php


Eco, Umberto, A Theory of Semiotics. John Willey & Sons, 1978 ISBN: 0253202175


Stephen Bayley & Giles Chapman (eds.), Moving Objects, Eye-Q Ltd, 1999 ISBN: 0953628108


CASSABI Harold Yuri Se Distinctive Design: Embodiment of Culture and Consumer Response International DMI Education Conference ESSEC Business School, & SDA Bocconi School of Management 14-15 April, 2008


8. 9. 10.


DE SAINT EXUPERY Antoine - Wind Sand and Stars, Mariner Books (December 9, 2002) ISBN-10: 9780156027496


BAYLEY Stephen, Cars: Freedom, Style, Sex, Power, Motion, Colour, Everything [Hardcover] Conran Octopus Ltd (6 Oct 2008) ISBN-10: 1840915048


UEKI-POLET and KLEMP, Less and More- The Design Ethos of Dieter Rams Die


1 Ralph Lauren, L’art de l’automobile Les Arts


Décoratifs Paris 2011 ISBN 978-2-916914-26-8 2 Murat Gunak, “How to Design Cars Like A Pro” 3Musée de préhistoire des Gorges du Verdun, Quinson 4 Neanderthal Occupatin in the Verdun Valley (Haute- Provence, Southeastern France Jean Gagnepain and


Claire Gaillard 5(Eco, 1976) 6Cassab and Se (2008) 7 How to Design Cars like A Pro p16 8G Holland - Core 77 (2008) 9G Holland - Core 77 (2008) 10 Ibid 11 Tony Lewin P12 How to Design Cars Like a Pro


12(Krippendorff & Butter, 1984; Riley, 2001) 13http://www.conceptcaronline.com/concept-cars/concept-car- 22.php


N Forsythalso teaches 3D design at the Creapole in Paris. His previous education experience includes lecturing at the Royal College of Art, London. N Forsyth’s professional experience includes working on concept and production cars at Ford and Opel, Peugeot and Renault Design. He has also worked with BMW Design Works doing product design modelling. Previously to this in 1996 he worked as a researcher at the Visual and Information Design (VIDe) Research Centre at Coventry University. For the EU Leonardo funded project EBDIG, Ladida Design tested the marine designer courseware and gave industry feedback www.ebdig.eu


I would like to thank the EBDIG team for their support And the Musée de préhistoire des Gorges du Verdun, Quinson.


15. AUTHORS BIOGRAPHY


N Forsyth is responsible for 3D Design at Ladida SARL, an Automotive and Boat Design consultancy based in Versailles. www.ladida.fr


11. 12.


Gestaltung Verlag GmbH ISBN:978-3-89955- 277-5


Neanderthal Lifeways, Subsistence Technology. Vertebrate Paleobioilogy France


And and


Paleoanthropology, 2011, vol 19, part 1, 43-51, DOI: 10.1007/978-94-007-0415-2_5


Neanderthal Occupatin in the Verdun Valley (Haute-Provence, Southeastern Gagnepain and Claire Gaillard


14. ACKNOWLEDGEMENTS Jean


©2011: The Royal Institution of Naval Architects


C-33


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