Trans RINA, Vol 153, Part C1, Intl J Marine Design, Jul - Dec 2011


The aircraft style seating for enjoying the high speed motion of the vessel are shown in the lower image of Figure.9 with the bamboo styled partition separating the crew from the guest area. The upper image in Figure.9 shows the crew kitchen in the bow of the ship. The massage room to the starboard side of the feng shui garden is shown in Fig.10 with a large window area to immerse the guest in the marine environment while relaxing. The feng shui room was designed as the central feature of the vessel, nature on the inside as a design feature a entrance to impress guests before relaxing in the lounge or going for a massage or a meeting. A sketch of the interior garden is shown in Figure.11 with a CAD render in Figure.12. The interior garden enables guests to relax in the presence of nature without having to been concerned about daylight as Chinese people prefer to be pale.


After sitting in the aft section aircraft style seats guest can move through the Feng Shui room to the lounge before the guests in the bridge descend the stairwell. Might still be a pinch point.


The owner's suite has a number of traditional historical features such as the silk screen and the rounded furniture. It also has a retractable television at the end of the bed as shown in Figure.13. The wrap around large amount of glazing gives the owner unparalleled panoramic views. To enhance the living experience for the large number of crew a significant communal area for relaxing and dining is in the bow of the vessel shown in Figure.9 upper image. The view of the crew room is shown in Figure.14 the use of light colours and lighting accentuates space. The shared en-suite and desk gives the crew a sense of personal space and privacy.


4. DISCUSSION


This case study has demonstrated The


output the from the project potential of


emotional design cultural studies to inform the design process.


engages in


emotional design and addresses the cultural needs of the user, going beyond this to embrace the cultural specificity of luxury from a cultural perspective. The design scenario was developed from the expertise of the design interpreters of the project, who between them have a significant insight into the superyacht industry both from a design and a technology perspective. In terms of design-driven innovation, the


innovation is approach from the transfer of innovation of multihull high speed craft commercial platform which has better fuel economy and stability at high speed. The design meaning


of this superyacht represents a


significant change for a vessel of this size. Immersing the user and guests in the exhilarating experience associated with motoryachts thereby making that emotional link to their cultural hinterland of marine experience. In contrast to Europeans this is limited to small high speed craft and perhaps sailing. The legislative restriction of coastal water use within region due to the Chinese government


The recent developments of environmental consciousness in China could be address in this vessel through the use of biofuels. Superyachts will never been sustainable but green design which has currency in European luxury will eventually be adopted by the Chinese market.


legislation was an opportunity to reinvent the design meaning of a superyacht. The opportunity for continuous coastal views required the need for large window areas to immerse the owner and guest in the marine environment. The


distinctive modes of operation of the


presented a significant challenge on


the owner’s motoryachts it was decided to previous arrange aircraft vessel


function of the interior volume between the two modes. Reflecting


in resolving the experience


of style


seating to emphasise the dynamics of the sense of speed. It was essential to ensure the guest could experience this high speed motion as part of their experience of visiting the high speed superyacht.


The challenge of interior design was the compromise between guest accommodation and space for entertaining temporary guests who may join the vessel by the tender for a short


trip before a banquet.


The critical


consideration in this is the requirements of the banquet room, galley and accommodation of staff required to facilitate a sufficient level of service to ensure that the experience of being onboard is luxurious.


As a coastal cruiser guest can readily be collected and returned to shore. Therefore the facility to accommodate 12 guests can be compromised to ensure the needs of short term visiting guests are addressed.


The flow analysis has been relatively well resolved although there is a pinch point if all guests move from their aircraft style seating in high speed mode to the fore lounge with the circular seating on the main deck. This could be overcome by widening the corridor in the area of the main deck stairwell.


The crew areas design meets current IML conventions giving the crew a positive experience of a living environment with design detail accentuating the sense of space. To ensure a positive experience for owner and guest


is it important to ensure the crew are highly


motivated. A well designed crew environment is part of this process.


While the industrial partners considered that this project substantiated a technological epiphany, as it represented both a radical


innovation of technology to allow different technology and design


meaning, this achievement criterion needs to be more clearly defined by further research to establish thresholds of achievement


designs to be


effectively compared. This will be an essential task support luxification as an integral part of the philosophy of superyacht design.


©2011: The Royal Institution of Naval Architects


C-13


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