Trans RINA, Vol 153, Part C1, Intl J Marine Design, Jul - Dec 2011


5.4 AUTOMOTIVE DESIGN LANGUAGE: CONTINUITY


Tangent to Curvature: Evolution of first and second generation Audi TT. Figure 12


The top image is the original TT... With mostly tangency in the surfaces it has a static product-like feeling. The signifiers here are the tangent curves and the signified ideas belong to Audi at the time, precision, functionality, reliability.


Here on a Chris Craft, Figure 14, the highlights work with the graphical shape of the teak inserts to imply speed and dynamism


Figure 14 Chris Craft


Here in Figure 15 this Sea Ray the highlight works particularly well, echoing the shape of the graphics further aft


Figure 15 Sea Ray Figure 12 Audi TT


The bottom image is the new Audi TT. The signifiers are the mostly curvature surface treatment and graphical elements, the signified idea being that this is a dynamic, sporty, sleek and emotional car with more passion than the previous model.


6. HIGHLIGHTS IN BOAT DESIGN


The classic Riva boats Fig 13 have an elegant highlight which is the result of the reversed tumblehome


7. AUTOMOTIVE DESIGN LANGUAGE: BALANCE AND DYNAMICS


Please refer to the following two pictures of a BMW 3 series. (Fig 16 and 17) To illustrate balance and dynamics I have taken an image of a BMW and digitally manipulated it slightly.


Fig 16 BMW (manipulated image)


The car above is balanced, the front and rear overhang are around the same visual mass


Figure 13 Riva


C-30


©2011: The Royal Institution of Naval Architects


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